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​List of Subjects and Key Concepts

Covered in the Goal Driven Business

Download PDF of List of Subjects and Key Concepts

Part 1. Your Road, A Hero’s Journey.               5

We Can't Get There from Here.  7

The Practice Roller Coaster and What Causes It  10

Symptoms Of a Personality Practice  12

16 Attributes of A Successful Business and Practice  13

The 3 Goals Of “To Live Better.”  19

First 2 Goals and The Eisenhower Matrix  20

Goal 3: Your Greater Purposes  23

Applying the 3 Goals to Improve Business Performance  24

The Synergy of the 3 Goals  33

The Hidden Barriers to Practice Success  35

The E-Myth and Michael Gerber  39

Your First Big Shift to Your Goals: The Goals Lab Where You Work on Your Business.  43

Pareto Principle and How to Add More Time to Work ON Your Business.  47

Parkinson's Law of Time   52

Edwards Deming and Kaizen   54

Goals Achievement Process (Kaizen for Practice and Business Improvement.)   54

The Coaching Review for Team Member Improvement   56

Your Practice Development Map: The Stages in Developing Your Business   61

The 5 Engines That Drive Your Business to Its Goals   66

The 20 Big Shifts You Will Need to Make to Achieve Your Goals   67

Self-Study and Review of Part 1 70

Part 2: The Map and Manual to Your Goals   72

Stage 1. Launching or Relaunching Your business.  The Marketing Stage   75

Peter Drucker and the Purpose of Business   79

What Is Marketing   79

Becoming a Marketing Evangelist   80

Simon Sinek and Your Why   82

8 Successful Marketing Attitudes   83

Overcoming Fear of Marketing Using The 8 Marketing Attitudes and WOC   86

Direct Marketing Versus Indirect Marketing   89

Unique Selling Proposition and Your SOB   92

Marketing Boosters and Fast Action Marketing Tactics   93

 Stage 1 Study Review   99

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Stage 2 Blueprinting Your New Business. New Roles, Goals, & Flows   101

Moving Past the Personality Driven Practice  103

Servant Leadership: Your New Role – Coach And CEO.  105

Goal Driven Team Members – Characteristics and Key Training Elements   109

The Goal Driven Manager – A New Role Than Leverages The CEO Role  112

Your Marketing Coordinator and Other Key Roles in Your Business  114

New Goals: Determining Your Higher Goals and Calculating Your Financial Goals  116

Tony Hsieh and Your Core Values  123

New Service Flows: More Efficiency for Better Service   126

How To Find Bottlenecks, Eliyahu Goldratt and The Theory of Constraints  127

Creating Your Systematized Marketing Machine   129

Marketing Mix Chart for Each Stage of Your Growth    132

Time And Money Charts to Showing How Much to Spend on Your Marketing at Each Stage.   134

Study Guide Review on Stage 2   136

Stage 3 – People and Procedures: Implementing the Blueprint    141

Why Employees Are Disengaged: The Assembly-Line Mindset    144

Hierarchy Of the Boss and Employees as “The Girls”   146

Summary Of the Old Practice Management Model   149

Big Shift #12: The Employee as A Goal Driven Expert and Team Member   150

Self-Determination Theory and Edward Deci: Secrets to Employee Motivation   152

Daniel Pink: And Greater Purposes and What Motivates Us   154

9 Steps to Making Goal Driven Expert Employees   155

Hiring The Right People - Jim Collins   157

Let My People Go Surfing - Yvonne Chouinard   159

Goal Driven Procedures: Faster and More Effective   159

The Humble Checklist   162

The Checklist Manifesto – Atul Gawande   163

Simplicity And 80/20 Principle – Richard Koch   163

A Sample Checklist   165

Big Shift #14: Goal Driven Continuous Improvement - the Engine Within Your Business.   166

The Learning Organization – Peter Senge   168

Study Guide Review on Stage 3   172

Stage 4 – Using Lean Management to Improve Customer Service and Personal Power   175

How To Deal With 5 Common Challenges When You Are Winning   178

Lean Management: How to Get More for Less   180

Why Your Service Needs to Be World Class   183

Your Replacement Is Being Shipped: The Dismantling of The Professions -- Susskind & Susskind   185

7 Barriers to Extraordinary Service   187

9 Components to Delivering Goal Driven Outstanding Customer Service   190

Ken Blanchard and Raving Fans   190

Become The Best Like Pablo Casals, Jiro Ono, Clarence Gonstead   191

19 Steps to Create Extraordinary Customer Experience   194

Freeing Your Personal Power   201

Ben Franklin and His Practical List of Virtues   202

Martin Seligman And Virtues in Action   203

The 3 Goals and Your Personal Power   205

Study Guide Review on Stage 4   207

Stage 5 – Total Team Leadership – Your Goal Driven Business 211

Managing The Groundhog Day Syndrome to Avoid Burnout   214

Creating Team Leadership Is Now Possible. Here Is How:   215

Integrating Your Greater Goals for a More Powerful Business   220

The Golden Gate Bridge Again – and Your NEXT New Game.   224

Study Review on Stage 5   226

Part 3: The Reason for Everything: The Heart of the Goal Driven Business   228

Getting Out of The Box. How Quantum Physics Can Help You to Your Goals. Sheldrake, Frankl   231

Conclusion – Liberty  237

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Part 4. The 24 Principles of the Goal Driven Business   238

  1. Power of Choice   241

  2. Constant Improvement   244

  3. Goals   245

  4. Self-Determinism and Drive   247

  5. Reality - Confronting the Brutal Facts   248

  6. Outcomes, Exchange, and the Numbers 249

  7. Communication   251

  8. Collaboration and Self-Organization Works Better   253

  9. The Bridge to Your Goals: Procedures and Policies   254

  10. The Vital Few and 80/20   255

  11. Keep It Simple, Make It Simpler   256

  12. Log Jams   257

  13. Leverage Points   259

  14. Newton's Laws   260

  15. Be A Farmer - Grow Your Business and Your Customers   261

  16. Be A Hunter - Direct Your Unique Selling Proposition to Your Target Market   262

  17. Goals, Games, Groundhog Day   264

  18. Deliver the Goods - Abbondanza!   265

  19. Roles   266

  20. Getting Away   268

  21. Training and Coaching Make an Expert Team   269

  22. Network Effects   270

  23. Our Thoughts Affect Our Business and Life   272

  24. The Golden Rule   274

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