List of Subjects and Key Concepts
Covered in the Goal Driven Business
Download PDF of List of Subjects and Key Concepts
Part 1. Your Road, A Hero’s Journey. 5
We Can't Get There from Here. 7
The Practice Roller Coaster and What Causes It 10
Symptoms Of a Personality Practice 12
16 Attributes of A Successful Business and Practice 13
The 3 Goals Of “To Live Better.” 19
First 2 Goals and The Eisenhower Matrix 20
Goal 3: Your Greater Purposes 23
Applying the 3 Goals to Improve Business Performance 24
The Synergy of the 3 Goals 33
The Hidden Barriers to Practice Success 35
The E-Myth and Michael Gerber 39
Your First Big Shift to Your Goals: The Goals Lab Where You Work on Your Business. 43
Pareto Principle and How to Add More Time to Work ON Your Business. 47
Parkinson's Law of Time 52
Edwards Deming and Kaizen 54
Goals Achievement Process (Kaizen for Practice and Business Improvement.) 54
The Coaching Review for Team Member Improvement 56
Your Practice Development Map: The Stages in Developing Your Business 61
The 5 Engines That Drive Your Business to Its Goals 66
The 20 Big Shifts You Will Need to Make to Achieve Your Goals 67
Self-Study and Review of Part 1 70
Part 2: The Map and Manual to Your Goals 72
Stage 1. Launching or Relaunching Your business. The Marketing Stage 75
Peter Drucker and the Purpose of Business 79
What Is Marketing 79
Becoming a Marketing Evangelist 80
Simon Sinek and Your Why 82
8 Successful Marketing Attitudes 83
Overcoming Fear of Marketing Using The 8 Marketing Attitudes and WOC 86
Direct Marketing Versus Indirect Marketing 89
Unique Selling Proposition and Your SOB 92
Marketing Boosters and Fast Action Marketing Tactics 93
Stage 1 Study Review 99
Stage 2 Blueprinting Your New Business. New Roles, Goals, & Flows 101
Moving Past the Personality Driven Practice 103
Servant Leadership: Your New Role – Coach And CEO. 105
Goal Driven Team Members – Characteristics and Key Training Elements 109
The Goal Driven Manager – A New Role Than Leverages The CEO Role 112
Your Marketing Coordinator and Other Key Roles in Your Business 114
New Goals: Determining Your Higher Goals and Calculating Your Financial Goals 116
Tony Hsieh and Your Core Values 123
New Service Flows: More Efficiency for Better Service 126
How To Find Bottlenecks, Eliyahu Goldratt and The Theory of Constraints 127
Creating Your Systematized Marketing Machine 129
Marketing Mix Chart for Each Stage of Your Growth 132
Time And Money Charts to Showing How Much to Spend on Your Marketing at Each Stage. 134
Study Guide Review on Stage 2 136
Stage 3 – People and Procedures: Implementing the Blueprint 141
Why Employees Are Disengaged: The Assembly-Line Mindset 144
Hierarchy Of the Boss and Employees as “The Girls” 146
Summary Of the Old Practice Management Model 149
Big Shift #12: The Employee as A Goal Driven Expert and Team Member 150
Self-Determination Theory and Edward Deci: Secrets to Employee Motivation 152
Daniel Pink: And Greater Purposes and What Motivates Us 154
9 Steps to Making Goal Driven Expert Employees 155
Hiring The Right People - Jim Collins 157
Let My People Go Surfing - Yvonne Chouinard 159
Goal Driven Procedures: Faster and More Effective 159
The Humble Checklist 162
The Checklist Manifesto – Atul Gawande 163
Simplicity And 80/20 Principle – Richard Koch 163
A Sample Checklist 165
Big Shift #14: Goal Driven Continuous Improvement - the Engine Within Your Business. 166
The Learning Organization – Peter Senge 168
Study Guide Review on Stage 3 172
Stage 4 – Using Lean Management to Improve Customer Service and Personal Power 175
How To Deal With 5 Common Challenges When You Are Winning 178
Lean Management: How to Get More for Less 180
Why Your Service Needs to Be World Class 183
Your Replacement Is Being Shipped: The Dismantling of The Professions -- Susskind & Susskind 185
7 Barriers to Extraordinary Service 187
9 Components to Delivering Goal Driven Outstanding Customer Service 190
Ken Blanchard and Raving Fans 190
Become The Best Like Pablo Casals, Jiro Ono, Clarence Gonstead 191
19 Steps to Create Extraordinary Customer Experience 194
Freeing Your Personal Power 201
Ben Franklin and His Practical List of Virtues 202
Martin Seligman And Virtues in Action 203
The 3 Goals and Your Personal Power 205
Study Guide Review on Stage 4 207
Stage 5 – Total Team Leadership – Your Goal Driven Business 211
Managing The Groundhog Day Syndrome to Avoid Burnout 214
Creating Team Leadership Is Now Possible. Here Is How: 215
Integrating Your Greater Goals for a More Powerful Business 220
The Golden Gate Bridge Again – and Your NEXT New Game. 224
Study Review on Stage 5 226
Part 3: The Reason for Everything: The Heart of the Goal Driven Business 228
Getting Out of The Box. How Quantum Physics Can Help You to Your Goals. Sheldrake, Frankl 231
Conclusion – Liberty 237
Part 4. The 24 Principles of the Goal Driven Business 238
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Power of Choice 241
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Constant Improvement 244
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Goals 245
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Self-Determinism and Drive 247
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Reality - Confronting the Brutal Facts 248
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Outcomes, Exchange, and the Numbers 249
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Communication 251
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Collaboration and Self-Organization Works Better 253
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The Bridge to Your Goals: Procedures and Policies 254
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The Vital Few and 80/20 255
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Keep It Simple, Make It Simpler 256
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Log Jams 257
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Leverage Points 259
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Newton's Laws 260
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Be A Farmer - Grow Your Business and Your Customers 261
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Be A Hunter - Direct Your Unique Selling Proposition to Your Target Market 262
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Goals, Games, Groundhog Day 264
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Deliver the Goods - Abbondanza! 265
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Roles 266
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Getting Away 268
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Training and Coaching Make an Expert Team 269
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Network Effects 270
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Our Thoughts Affect Our Business and Life 272
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The Golden Rule 274