Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....
Ed Petty
- Sep 20
- 3 min
Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...
8 views0 comments
Ed Petty
- Sep 13
- 3 min
Are Your Patients Ready for "Flu Season"?
Are your patients ready for the flu season? Big Pharma is. If you haven’t seen the ads yet, you will soon. And so will your patients and...
12 views0 comments
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- Sep 6
- 2 min
Preparing for Autumn
“When you fail to prepare, you’re preparing to fail.” John Wooden (QuoteInvestigator) September is upon us, and autumn is just ahead. I...
5 views0 comments
Ed Petty
- Aug 30
- 3 min
Staff as Support Professionals and Experts
"No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to...
18 views0 comments
Ed Petty
- Aug 23
- 1 min
Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...
12 views0 comments
Ed Petty
- Aug 23
- 3 min
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
5 views0 comments
Ed Petty
- Aug 15
- 2 min
The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....
14 views0 comments
Ed Petty
- Aug 9
- 2 min
Just Gabbing: Internal Relationships
Creating relationships with coworkers in the office setting
13 views0 comments
Ed Petty
- Aug 1
- 3 min
Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...
20 views0 comments
Ed Petty
- Jul 26
- 3 min
Take a Stand: Define and Promote Your Brand
Using your brand to generate more patients, increase retention, and recruit top talent! Promoting your brand has not been an important or...
13 views0 comments
Ed Petty
- Jul 18
- 3 min
Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...
11 views0 comments
Ed Petty
- Jul 12
- 2 min
Health Screenings in 2022
This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...
22 views0 comments
Ed Petty
- Jul 5
- 2 min
Starting Your Day!
We are starting a new month… and the 2nd half of the year. For all doctors and practices, the action of STARTING is important. In fact,...
21 views0 comments
Ed Petty
- Jun 28
- 2 min
Health Independence - For You and Your Patients
Here in the United States, July 4th is a date we celebrate each year, commemorating the independence as colonies from Great Britain. And...
15 views0 comments
Ed Petty
- Jun 20
- 3 min
Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...
23 views0 comments
Ed Petty
- Jun 14
- 2 min
Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
40 views0 comments
Ed Petty
- Jun 7
- 3 min
3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...
23 views0 comments
Ed Petty
- May 31
- 3 min
Those Numbers: Do You Manage by Emotions or by Goals?
This article is about managing by the statistics of your office.
43 views0 comments
Ed Petty
- May 24
- 2 min
The SPARKLING Practice and How to Achieve It : Synergy is the Key
We just awarded a two-doctor chiropractic office employee the SPARKLE award for outstanding service to patients and team members for 21...
27 views0 comments