Having a scoreboard can help your team be more engaged in the business. A great example is keeping a line graph of the percentage of kept appointments. This helps the front desk team manage themselves by objectively showing how they are doing in keeping patients on track. You can miss the good things -- as well as the coming crash. Numbers help you predict what needs fixing before things get ugly and what needs reinforcement to keep the good times going.

Get Off the Internet and Into the Neighborhood This Summer. Send this email back to us with a Please send screening form, and we'll send you a form that worked well for us. I may host a short webinar on this later this month, just because it is such a simple and potentially rewarding marketing procedure. It has a very good ROI. A well-run screening can generate 5 or more new patients in an afternoon. Let me know if you'd be interested for your staff.

A sport is an activity you play to win. The keyword is PLAY. Not fight, not stress —but play. When work becomes too serious, mistakes multiply and stress fills the room. In a chiropractic practice, patients feel that. Trust me — I've seen it work both ways. A too-serious office, and numbers go down. A focused but playful office, and numbers go up.

Trust in medical doctors has collapsed — from 71.5% in 2020 to just 40.1% in 2024. (See my earlier newsletter.) Patients are looking for something else! That would be YOU! The M.D.'s whom I listened to and briefly talked with this last weekend described how practical remedies to COVID were suppressed, and how they saw patients unnecessarily suffer and die. They touched upon how, as highly regarded doctors, they were vilified, fired, and slandered for their work using safe b