In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral. I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

Scripts, like procedures and policies, help us stay on track. They are helpful for new staff, but even the pro’s can go astray. But a script will never take the place of a person. There first has to be a connection. The connection must exist before the words.

your intention and attitude towards your patient have a direct effect on how well they improve. There are studies that demonstrate this, and I have provided a few citations at the link below. People respond directly to the intention, thought, and compassion of a provider. (And their teams!) In fact, some chiropractic techniques incorporate the doctor's intention as an essential part of their protocol.

Then, he told the patient: “Mrs. Jones, it will take 3 things to get better: Time. Repetition. Effort.”