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The Goal Driven Business helps chiropractors and health practices increase profit and improve service.

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Are you a chiropractor
or practice owner
who wants to generate

more income
but spend less time in the office?

Hi, my name is Ed Petty and for the last 35 years this is the outcome our company has achieved for the hundreds of chiropractors and and other business owners with whom we have worked.  Working directly on-site across the country and 22 practices we owned with other providers, we have learned what works and what doesn’t.

We have discovered the hidden barriers that keep hardworking business owners back from achieving their full potential.  Distilling our observations and correlating them with the results of other

Ed Petty, Edward Petty, author of Goal Driven Business. Management Consultant.

researchers, we have developed a unique system of business development we call the Goal Driven System.

I have recently published a book called the Goal Driven Business that lays out specific steps to shift a practice from being dependent on the owner to one that is dependent upon systems and driven by goals. As most practices begin to grow, the owner soon becomes too bogged down with extra work. As a result, most business owners, often burned out, never achieve the success they hope to achieve. 

​A Goal Driven Business allows the owner more freedom to be a provider and an unburdened owner. It simplifies practice procedures and shifts 30% or more of administrative duties to employees. The practice is simpler, more profitable, provides better service – and is more fun.


Here is what some early reviewers of the book have to say:

“A must read for doctors in private practice -- read it and reread it, it is that valuable.”     

    J. Peter Heffernan D.C. DPhCS.


“I wish I had this book 30 years ago!”   

​Ann Metzler, D.C.

“The goal driven business is a “must have” for every business owner - the book is fantastic!”  

​Cindy Munson, D.C.

“Mr. Petty, I have just finished reading your recent book "the goal driven business". 

It is a masterpiece.” 

Maxwell Synsvoll, D.C.

“This book is more than just thorough. It's the truth!”  

Tom Potisk, DC

“Acupuncturists … I encourage you to read this book…this system helped me develop a team that ensures extraordinary outcomes and services.”

​Sarah Atkinson L.Ac. MSOM

For more reviews, go here.

SEE WHAT IS IN THE BOOK - A list of key concepts

If you own your practice or manage one, and want to increase your income, improve your service, and have more time to pursue professional and personal interests, get this book now.

As one multi-doctor business owner just emailed me: 


"First, I want to let you know I am thoroughly enjoying your book!! I’m about half-way thru.  Sooooo much in there so far and so much to think about.  I've always considered myself a “goalineer” (love that, btw) but this book could be transformative.Thank you for letting me get an early copy."


You can order your book here now.

Schedule with me

Ed Petty


The Goal Driven Business, is a must read for doctors in private practice. Future survival demands a shift from a personality driven practice, to a goal driven business. Empowering teammates to contribute and innovate, creates growth. Micromanaging must give way to a team effort to survive. Ed has nailed it, with all his years of experience, in this book! Read it and reread it, it is that valuable.


(Group Practice CEO, Technique instructor, 45 years in practice, still practicing.)

Peter Heffernan, chiropractor, group practice, business owner



Mr. Ed Petty takes his reader on an entrepreneurial safari,  complete with a roadmap for success. This is a relatable, actionable business or practice guide for conquering the challenges that come along with business ownership or private practice. If you’re wanting to start a business, fresh out of school or have been in the trenches for years, you will need to grab a notebook and pencil as this book is your “To-do” list for how to develop a successful goal-driven business. 


I have personally worked with Mr. Petty for years as he has helped me to convert my extremely personality-driven practice to a goal-driven practice. I am so grateful our paths crossed when they did.  I wish I would've had this book 30 years ago! What an amazing compilation of the process of building a solid, goal-driven business. The author takes you through literally every "phase" of business practice and "chunks" it up into actionable steps. If you own a business, you need to read "The Goal Driven Business!!" 

Ann Metzler, D.C.

Group Practice Owner ( 2 offices, 5 doctors)

Ann Metzler, Chiropractor, group chiropractic practice owner
Ed Petty, Edward Petty, author of Goal Driven Business


Ed Petty has been developing profitable businesses for over 35 years. During this journey, he has developed a system that he taught one-on-one to business owners. 

As a way to touch more people and give back, Ed decided to put his methods in a step-by-step guide so any business owner can successfully grow and scale their business using his Goal Driven System. 

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