Who We Are
The Goal Driven Business is a book authored by Edward Petty.
Ed has been developing profitable businesses for over thirty-five years. In working firsthand with business owners across the country, including twenty he and his company, Petty, Michel & Associates co-owned, Ed has been able to map faster pathways to a more prosperous and low-stress business. He has identified universal patterns in business development that can propel any venture to its goals faster. Distilling his observations and correlating them with the research from others, Ed has laid out a step-by-step approach to business development he calls the Goal Driven System.
He feels that the independent business owner and practice provider fulfill a heightened and crucial role in the 2020 decade and beyond, as corporations and automation become more dominant. This system was developed to help the independent business become more profitable and serve more people. Ed enjoys time with his family, spending time on the Lake Michigan on a board, and martial arts. He can be contacted through www.GoalDriven.com.
==============
But Ed is not alone.
The Goal Driven System was born from the work Ed did with Petty, Michel, and Associates – a practice development company which is now the oldest established consultancy of its kind in the U.S.
Working with his business partner of over 35 years, Mr. Dave Michel, PM&A focused on providing onsite consulting services primarily to chiropractors around the country.
Ed says: “We love the chiropractic profession – they were organic before it was popular! They are entrepreneurial. And, they are just a bit maverick and independent – like us! However, there are many other doctors and providers in other professions who are also independent and now seek to provide the best care for their patients without a larger organization dictating what they should or shouldn’t do. The Goal Driven System will help them grow their businesses as well.”
Ed Petty with his business partner, David Michel. They consider themselves the "Management Brothers" -- they like Blues, are about 106 miles north of Chicago, have a full tank of gas, and are wearing sunglasses.
Behind the scenes, there is also our Linda. She is our practice manager and the C.A. to all of our offices -doctors and staff. She helps us with all the administrative details that pop up. She has been presented twice as the Chiropractic Assistant of the Year in Wisconsin, 1990 by the WCA and 2024 by the CSW.
In additional, she has volunteered her time to many chiropractic projects and local community projects and activities in her small country town here in Wisconsin.
In 2023, she completed the Practice Manager MBA program and is now in the Practice Manager Internship and Certification Program.
There are also many fine associates that work with Petty, Michel, and Associates, and they are resources for us as well.
For more info on our heritage, you can pop over to PM&A website and learn more about us here.
