​Dear Chiropractic Entrepreneur,

​

Is this the best time to grow a chiropractic business?

 

It could be.

Look at the stats:

 

• Chiropractic growth. The demand for chiropractors is expected to grow by 9-10% per year from 2022 to 2032 and is projected to grow at a compound annual growth rate (CAGR) of 26.3% from 2023 to 2030.

 

• Complementary and alternative medicine. This market is projected to grow between 17.8 and 25% CAGR over the next 10 years. Approximately 38% of adults in the United States use some form of alternative "medicine." Chiropractic care is the most commonly used form of alternative healthcare service in the United States, with over 22 million adults and 1.7 million children receiving treatment annually.*

​​

• General healthcare services. The demand for general healthcare services overall is projected to grow at a CAGR by 5% from 2023 to 2028, faster than the average for all occupations but still lower than the chiropractic industry's projected growth.

​​

• Acupuncture. Acupuncture is becoming more utilized and is expected to grow between 14 and 17.7% (CAGR) between 2022 and 2032.

​​

The world is catching on. People want natural healthcare. They are tired of the drugs and skeptical of conventional medical institutions.

 

Medical Doctors are attending chiropractic conferences across the country as they realize not only the benefits available to patients with chiropractic care but also the gross shortcomings of our medical "healthcare" system. They are also aware of how the U.S. healthcare system ranks with other countries, and more and more are coming out as whistleblowers, revealing what they see in their practices.

 

Chiropractic is an established brand and is gaining more acceptance. Chiropractors, along with other doctors, are supporting Olympic athletes, and in the U.S., every national American football team has its own chiropractors.

 

What does this mean for you?

 

OPPORTUNITY

 

As a healthcare business owner in chiropractic, you have a tremendous opportunity for growth -- IF YOU ARE PREPARED FOR IT!

 

You may be comfortable with your current patient load and income while managing your office. There is nothing wrong with that.

 

But, there will be doctors who see this era as an opportunity, an opening in the ramparts of corporate medical dominance for natural health to move in.

 

And they will seize it.

 

Unfortunately, for many, I am afraid they will fail.

 

But you don't have to.

 

THE SHINY SOLUTIONS

 

I have been surveying the current marketing of practice management companies. Here is what I see promoted:

 

• Increase your revenue. "I made more money."

• Get more new patients. "30 N.P.s this month."

• New services and equipment. "More income streams."

• Automate your practice with systems. "Less work if it is automated."

 

There is nothing wrong with these promotions or projects, and competent coaching programs are valuable.

 

But too often, entrepreneurial doctors chase these solutions because they appear new and "shiny." What appears as solutions are frequently superficial and short-term patches, and do not install the long-term remedies that create real affluence.

 

I have to laugh when I hear a young doctor saying, "Last month I made $200,000" because I know how these stories usually play out.

 

Real money is not made in a month. Profit is accumulated consistently over the years. New marketing approaches and additional clinical services can improve collections, but they can only be sustained through excellent organization and leadership that ensures superb results.

 

There are always new marketing avenues, and selecting the best medium to use is a common element in any marketing strategy. There has always been new equipment. I have seen them at seminars and then, later, noticed them unused in the empty rooms at clinics. I have also received services from the bored staff who applied them.

 

Systems are essential, and their importance was broadcast in the popular work by Mike Gerber and his E-Myth, which came out in the 80s. So, nothing new there. I have also rarely seen his work applied over time.

 

THE REAL SOLUTION: ORGANIZATION AND LEADERSHIP

 

Based on seeing what works and what doesn't in over 30 years of working in and on chiropractic offices across the country, as well as starting a company along with two others that opened, financed, ran, and sold over 20 offices, I can testify that: