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Fourth Quarter Marketing Planning for Your Chiropractic and Healthcare Practice
We’re about to enter the final quarter of 2025. Will 2025 be a “winning” year for you? Are you set to beat last year? Will the next 3 months be better than in earlier years?
It can be.
IT STARTS WITH A PLAN

Ed Petty
Sep 303 min read


Why Clear Roles Create a Stronger Chiropractic and Healthcare Practice
Everyone at work fills multiple roles. For example, the front desk may also include a collections role and a promotion role. The doctor may also have the role of CEO, Clinical Director, and business owner. In life, we also wear many hats: father, husband, sometimes handyman, etc.
Just clarifying each role -- and its goal -- can help improve the outcomes in your practice.

Ed Petty
Sep 233 min read


Improving Case Acceptance and Patient Follow-Through in Chiropractic Care
I have known chiropractors who did well with a 3-day onboarding process, as well as a 1-day process. We routinely monitor the following with our clients and discuss them monthly in our management meetings where we set up monthly strategies for improvement.
First Visits to New Patient Percent
Patient Visit Average (Retention – Visits/New Patients)
I want to highlight seven factors that are sometimes overlooked.

Ed Petty
Sep 23 min read


Hobby, Practice, Business. Which is it for You as a Chiropractic Doctor?
Then there are the entrepreneurial doctors, those who want to grow their practices beyond themselves. By setting goals and systematizing their procedures, it is possible to “scale,” or grow without a corresponding increase in overhead or ownership time.
Unfortunately, most doctors who work to scale their practices experience the Practice Roller Coaster. This is common, but after a while, the zest for practice gets hammered down so that practicing is no longer a hobby.

Ed Petty
Aug 263 min read


How to Prevent Your Chiropractic and Healthcare Practice from Eroding
In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral.
I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

Ed Petty
Aug 192 min read


Should Old Acquaintances Be Forgotten in Your Chiropractic and Healthcare Practice?
A practice is a network of relationships that's created and sustained through service and communication.
If you aren’t communicating with your patients – active and inactive - you won’t have much of a practice.

Ed Petty
Jul 224 min read


How to Scale Your Chiropractic and Healthcare Business
THIS is how you scale a chiropractic and healthcare business.

Ed Petty
Jul 31 min read


Making Our Independence Count in Chiropractic and Natural Healthcare
We are free and independent -- and have been given the opportunity to grow our business and serve our communities. And this is what you and your team are doing.
To all of us here at Petty Michel & Associates, you, and your team, represent the American Spirit of 1776.

Ed Petty
Jun 302 min read


Your Brand: What Do You Stand For In Your Chiropractic and Healthcare Practice?
From a marketing standpoint, you must distinguish your health services as unique from comparable alternatives. If you just go along to get along, you run the risk of becoming a mishmash, an alloy, a blend that gets lost in the crowd

Ed Petty
Jun 173 min read


Discipline and Chiropractic and Healthcare Practice Success
I have often noticed a correlation between doctors who lift weights also have successful practices. I also know that “correlation is not causation.” Weight training takes effort. It can be exhausting. It can cause discomfort. You must do it with consistency and sacrifice other activities to spend time with your weights. But it leads to better health and is good for you. I think successful people are willing to put themselves through discomfort for a worthy goal. It's all disc

Ed Petty
Jun 103 min read


Discipline
Discipline tent poster . a culture of discipline is not a principle of business; it is a principle of greatness. Collins,J.C. Good to Great

Ed Petty
Jun 61 min read


Gratitude: Memorial Day in the U.S.
Here is a quote from President John F. Kennedy that suggests how we should express our gratitude.

Ed Petty
May 251 min read


Extreme Ownership for Your Chiropractic and Healthcare Practice and Job
A few years ago, I participated in a community outreach project that provided education and other services to underprivileged children in Milwaukee.
My particular service was an athletic program for kids from 7 to 15 years old. Our class lasted an hour from 7 pm to 8 pm.
At the beginning of each class, I would bring up a word or a subject that we would discuss. For example, I might bring up the word "compassion," "courage," or even "study." There was one evening that remai

Ed Petty
May 203 min read


Motivated by Love
the more you are motivated by love, the more fearless & free your action will be - dalai lama

Ed Petty
May 121 min read


How Fast Case Management Can Improve Service and Retention in Your Chiropractic Healthcare Practice
In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Ed Petty
Apr 82 min read


THE "NEW WILL OF THE WORLD," CHIROPRACTIC AND NATURAL HEALTH CARE
The New Will of the world encompasses major shifts in social values, including a desire for meaningful, purpose-driven work.

Ed Petty
Mar 43 min read


How to Avoid the Groundhog Day Syndrome in Chiropractic and Healthcare
Your chiropractic practice can sometimes experience Groundhog Day Syndrome. Is it time for a new game?

Ed Petty
Jan 283 min read


Creating Goal Driven Team Members in Chiropractic and Healthcare Practices
Seven simple procedures to help your team implement their individual goals achievement.

Ed Petty
Jan 142 min read


How to Have More Fun in Practice in the New Year!
We have the freedom in the months ahead to construct a newer and enhanced version of your office and life.

Ed Petty
Dec 31, 20242 min read


Delivering Kindness in Your Chiropractic Healthcare Practice
Kindness is acting with concern for others without expecting praise or reward in return. While adjusting a patient you are simply helping.

Ed Petty
Dec 17, 20245 min read
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