A real relationship with a real human is probably more valuable now than ever. In a world full of fakes, you are the real thing.

Do Not replace your front desk with AI. And Do Not replace all of your marketing with AI. I am headed to an office now to help them organize their yearly event at their local county fair. Community events where you show up, meet new people, give them a consultation, and reactivate old timers cannot be replaced by AI. (Nothing like watching a good tractor pull with a former patient!) And… don't let AI make you less human.