A sport is an activity you play to win. The keyword is PLAY. Not fight, not stress —but play. When work becomes too serious, mistakes multiply and stress fills the room. In a chiropractic practice, patients feel that. Trust me — I've seen it work both ways. A too-serious office, and numbers go down. A focused but playful office, and numbers go up.

It’s always the basics. The fundamentals. It sports or in your practice. This is what all efforts to improve performance – and health -- go back to. All of your efforts in practice management boil down to communication and control. All the books on procedures, patient management, and practice management can be distilled down to communication and control. Those are the basics you need to get to your goals and those of your patients.

Positioning is a marketing concept that means borrowing meaning from things people already trust, admire, or desire—and letting that meaning transfer to your service.