Many offices we work with now generate most of their new patients through relationship marketing, though I doubt if they call it such. They do not pay for advertising and have all the patients they can handle. This is very cost-effective! My definition of relationship marketing: Relationship marketing involves creating trust-based relationships with patients and referral sources, generating loyalty and organic referrals through genuine care and ongoing connection.

Everyone at work fills multiple roles. For example, the front desk may also include a collections role and a promotion role. The doctor may also have the role of CEO, Clinical Director, and business owner. In life, we also wear many hats: father, husband, sometimes handyman, etc. Just clarifying each role -- and its goal -- can help improve the outcomes in your practice.

I have known chiropractors who did well with a 3-day onboarding process, as well as a 1-day process. We routinely monitor the following with our clients and discuss them monthly in our management meetings where we set up monthly strategies for improvement. First Visits to New Patient Percent Patient Visit Average (Retention – Visits/New Patients) I want to highlight seven factors that are sometimes overlooked.

I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....