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Staff as Support Professionals and Experts
"No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to...

Ed Petty
Aug 30, 20223 min read


Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...

Ed Petty
Aug 1, 20223 min read


Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...

Ed Petty
Jun 20, 20223 min read


How to Hire the Best in 2022
How to hire the best team members in 2020 requires two essential actions.

Ed Petty
Apr 18, 20224 min read


Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.

Ed Petty
Apr 12, 20221 min read


Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Ed Petty
Apr 11, 20224 min read


Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...

Ed Petty
Apr 5, 20223 min read


Make each day an Ode to Joy!
“Music is ... a higher revelation than all Wisdom & Philosophy” ― Ludwig van Beethoven Take 5 minutes. This is is an inspirational...

Ed Petty
Mar 28, 20221 min read


What You Must Do Before You Try to Improve Your Practice
We are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...

Ed Petty
Mar 22, 20223 min read


The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

Ed Petty
Mar 15, 20224 min read


Motivation
No matter how many goals you say you have or how you write them out, unless you have the motivation to achieve them – you won't....

Ed Petty
Mar 8, 20223 min read


Everything Else! Why The Goal Driven Practice is More Profitable and More Fun
What gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...

Ed Petty
Mar 1, 20223 min read


Goal Driven Job Descriptions
In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...

Ed Petty
Feb 22, 20224 min read


The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...

Ed Petty
Feb 15, 20223 min read


The Five Engines Driving Your Business Towards Your Goals
Having goals is not enough. Your business needs power, and lots of it, to propel it to its goals. There are five primary engines that you...

Ed Petty
Aug 17, 20214 min read


Kaizen: Constant Practice Improvement – From Wooden to Deming
Plan now for 2022....What improvements do you need to make in your practice? Managing your practice is similar to managing a sports team...

Ed Petty
Aug 6, 20213 min read


CONFESSIONS OF A CREATIVE REBEL - and How You Can Be One Too
FORTY SEVEN YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World...

Ed Petty
Aug 3, 20215 min read


The Goal Driven Business: Special Independence Day Offer
Greetings, I went and wrote a book! Took me more than 5 years. Here it is: It is called: The Goal Driven Business A New Business-Building...

Ed Petty
Jul 3, 20214 min read


Using the Power of Simplicity to Develop Your Practice
“The way we’re running the company, the product design, the advertising– it all comes down to this: let’s make it simple, really simple.” ...

Ed Petty
Jun 23, 20215 min read


The 3 Key Ingredients to Motivating Your Team
Most of your staff are not engaged in the success of your office. Most of them JUST DON’T CARE. At least that is according to a 2015...

Ed Petty
Jun 16, 20216 min read
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