Then there are the entrepreneurial doctors, those who want to grow their practices beyond themselves. By setting goals and systematizing their procedures, it is possible to “scale,” or grow without a corresponding increase in overhead or ownership time. Unfortunately, most doctors who work to scale their practices experience the Practice Roller Coaster. This is common, but after a while, the zest for practice gets hammered down so that practicing is no longer a hobby.

A practice manager helps put in the systems – the standard operating procedures -- in place that allow all your internal and external marketing procedures to be effective. And not just marketing. Patient retention, patient services, patient reimbursement and so on. They take the load off of you, so you are not the bottleneck!

Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.