The Chiropractic Doctor Walked Away When I Asked, “Who is going to do it?”
- Ed Petty
- Jul 15
- 2 min read
When you are the bottleneck.
Many years ago, I attended a large chiropractic conference. I was new to the profession and curious how things worked.
One of the seminars at the conference was about how to attract new patients. There must have been several hundred in the room. The speaker was charismatic and had some sensible recommendations. The audience seemed enthused.
I was sitting in the back of the room so when the seminar was over, I was one of the first to leave and walk into the hallway where attendees began to cluster to discuss the presentation.
I remember one doctor in particular. He was tall and had his name tag with ribbons hanging down. I didn’t understand what the ribbons meant, but I figured he must have been important.
I asked him how he liked the seminar. He was deliberate, almost authoritative when he said that he liked it and was going to implement some marketing projects. I told him that I thought that was good.
But then, thinking about it, I asked him, “who in your office is going to do it?”
I remember him looking down at me. He seemed perturbed, as if I insulted him. He looked up and walked away. Didn’t say a word.
I’ll never forget it.
This was a long time ago, but it made an impression on me.
It still does.
AN OLD MAXIM IN CHIROPRACTIC AND HEALTHCARE MANAGEMENT
"Do what you do best, and delegate all the rest."
You can’t do it all.
In the beginning, when starting and growing your practice, yes, you pretty much had to do most everything.
But at some point, you must create other team members who are trained and motivated to share the load. I know you know this, it's easier said than done.
This is why a manager is so vital to your practice. Your manager is the fulcrum point that helps you make a team. They are a servant to the team, as you are to your patients.
A practice manager helps put in the systems – the standard operating procedures -- that allow all your internal and external marketing procedures to be effective. And not just marketing. Patient retention, patient services, patient reimbursement and so on.
They take the load off of you, so you're not the bottleneck!
We’ve found that most staff and managers are very willing and want to help their offices grow. But in most cases, they are not sure how, or how best to work with their team, or their doctor.
It is because of this we have developed our Practice MBA program.
Take time each week to train your team.
And for some of you, our manager training program is just what you need to answer the question, "Who is going to do it?"
Stay Goal Driven,
Ed
If you have any questions about creating a Goal Driven Business, just schedule a call or reply to this email.
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PS: Get on our waiting list for our next MBA program if you are interested. I will be sending you special information about practice management, leadership, and marketing.
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