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Patient Retention in Your Chiropractic and Healthcare Practice
You will find that honest interest in people is one of your best “tools” for retention. People respond positively to authentic curiosity about them. “Betty, where did you find those blue shoes?” “So Frank, I have always wondered, why do you guys call yourselves the Kiwanis?

Ed Petty
1 day ago3 min read
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Gratitude: Memorial Day in the U.S.
Here is a quote from President John F. Kennedy that suggests how we should express our gratitude.

Ed Petty
3 days ago1 min read
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The Value Driven Chiropractic and Healthcare Practice
I call this being trapped, mostly unknowingly, in a Personality-Driven Practice.
It is hard to break out of this gerbil wheel.
Making the shift from personality driven to goal driven.
This is what we call a Goal Driven Business, which you should have after 4-6 years in practice. Unfortunately, most doctors get stuck in the hero role of the entrepreneur who still needs to command the daily operation.
The first step is to define your goals.

Ed Petty
May 133 min read
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Motivated by Love
the more you are motivated by love, the more fearless & free your action will be - dalai lama

Ed Petty
May 121 min read
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Don’t Miss Chiropractic and Healthcare Marketing Opportunities This Month
Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out.
“80 percent of success is showing up” (Woody Allen)*

Ed Petty
May 63 min read
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Why Practice Systems Aren't Enough
"The size of a chiropractor's business depends upon:
-1st – His ability to notify people who he is, what he is, and where.
-2nd – His systematization to take care of it as it grows and increases in volume."
- B.J. Palmer (1920, from Up From Below the Bottom)

Ed Petty
Apr 303 min read
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Are You Like Steve Jobs in Your Chiropractic and Healthcare Practice?
He said that the largest expense any chiropractor has was an “under-trained” team.
The reason perhaps you were and are able to impart passion and education to your team, the "Why" of your practice, is because you first have it. It has to first start with the doctor.”

Ed Petty
Apr 223 min read
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Momentum Magic: How the Flywheel Effect Boosts Your Chiropractic Practice and Service Business
If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

Ed Petty
Apr 153 min read
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How Fast Case Management Can Improve Service and Retention in Your Chiropractic Healthcare Practice
In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Ed Petty
Apr 82 min read
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Mastering Your Skills in Your Chiropractic, Healthcare, and Service Business
Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

Ed Petty
Apr 13 min read
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Chiropractic or Healthcare Practice Stalled? Get a Trained Manager. Here is Proof.
Chiropractic healthcare and aesthetic practices that have managers provide better service and have greater revenue.

Ed Petty
Mar 254 min read
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How Do You Start Your Day in Your Chiropractic Healthcare Practice?
A brief morning team meeting can significantly enhance patient care quality, increase patient volume and referrals, and improve organization

Ed Petty
Feb 252 min read
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He Fired the Chiropractic Assistant When the Stats Went Up
a true story from an office about max capacity constraints and how to find and fix the real cause.

Ed Petty
Feb 183 min read
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Why 2025 Could Be Your Best Year in Chiropractic Practice
A couple of factors in our recent national election can give natural healthcare business owners and entrepreneurs optimism for a better 2025

Ed Petty
Nov 12, 20244 min read
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Does Your Chiropractic Practice Have Team Bonuses?
Intrinsic and extrinsic rewards, how they both play a part in rewarding and motivating your staff.

Ed Petty
Oct 22, 20243 min read
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The Chiropractic Patient Engagement Scale
The reason management is so vital is because management allows the clinic director to be a leader. Managers allow leaders to lead.

Ed Petty
Oct 1, 20243 min read
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Use the Learning Pyramid for a Better ROI in Your Chiropractic Healthcare Practice
“Over the long run, superior performance depends on superior learning.”— Peter Senge

Ed Petty
Sep 17, 20243 min read
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Dr. Synsvoll: "Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team to have extreme ownership of their positions."
Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team

Ed Petty
Jul 29, 20241 min read
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An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Ed Petty
May 14, 20244 min read
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Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Ed Petty
May 6, 20241 min read
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