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    Where Everybody Knows Your Name: Creating a Chiropractic Community
    Ed Petty
    • Jun 21
    • 3 min

    Where Everybody Knows Your Name: Creating a Chiropractic Community

    Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...
    13 views0 comments
    Your Best Business Investment: (Did You Make First Adjustment Calls?)
    Ed Petty
    • Jun 14
    • 2 min

    Your Best Business Investment: (Did You Make First Adjustment Calls?)

    When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
    30 views0 comments
    3 Effective Methods to Amp Up Your Team's Motivation
    Ed Petty
    • Jun 7
    • 3 min

    3 Effective Methods to Amp Up Your Team's Motivation

    Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...
    18 views0 comments
    Improve Patient Retention Through Gamification
    Ed Petty
    • May 17
    • 3 min

    Improve Patient Retention Through Gamification

    It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....
    13 views0 comments
    Improve Patient Retention Through Onboarding and Gamification
    Ed Petty
    • May 9
    • 3 min

    Improve Patient Retention Through Onboarding and Gamification

    It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...
    12 views0 comments
    Call Your Mom
    Ed Petty
    • May 3
    • 2 min

    Call Your Mom

    When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
    11 views0 comments
    Chester Wilk Was Not to Be Bullied
    Ed Petty
    • Apr 26
    • 2 min

    Chester Wilk Was Not to Be Bullied

    A chiropractor that stood up for chiropractic. THIS IS A SPECIAL NOTE OF THANKS and a tribute to Chester Wilk, D.C., who passed away just...
    20 views0 comments
    Video Supplement to Relationship Marketing
    Ed Petty
    • Apr 12
    • 1 min

    Video Supplement to Relationship Marketing

    Ed Petty explaining keys to relationship markting.
    13 views0 comments
    Relationship Marketing
    Ed Petty
    • Apr 12
    • 4 min

    Relationship Marketing

    Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
    57 views0 comments
    Which is Better for You: Direct Marketing or Indirect Marketing?
    Ed Petty
    • Apr 5
    • 3 min

    Which is Better for You: Direct Marketing or Indirect Marketing?

    Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
    21 views0 comments
    The Missing Role in Your Practice
    Ed Petty
    • Mar 15
    • 4 min

    The Missing Role in Your Practice

    The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
    22 views0 comments
    Goal Driven Job Descriptions
    Ed Petty
    • Feb 22
    • 4 min

    Goal Driven Job Descriptions

    In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...
    15 views0 comments
    The Goal Driven Front Desk
    Ed Petty
    • Feb 15
    • 3 min

    The Goal Driven Front Desk

    A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
    64 views0 comments
    How to Create a Full Appointment Book with Goal Driven Marketing
    Ed Petty
    • Feb 8
    • 4 min

    How to Create a Full Appointment Book with Goal Driven Marketing

    Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...
    41 views0 comments
    The Cobbler’s Wife Has No Shoes
    Ed Petty
    • Jan 25
    • 3 min

    The Cobbler’s Wife Has No Shoes

    And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...
    19 views0 comments
    Whose Goals: Yours or Theirs?
    Ed Petty
    • Jan 4
    • 2 min

    Whose Goals: Yours or Theirs?

    At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
    50 views0 comments
    Health Never Takes a Holiday
    Ed Petty
    • Dec 3, 2021
    • 1 min

    Health Never Takes a Holiday

    An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...
    5 views0 comments
    The Problem With Seminars
    Ed Petty
    • Nov 9, 2021
    • 4 min

    The Problem With Seminars

    The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.
    57 views0 comments
    SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
    Ed Petty
    • Oct 22, 2021
    • 4 min

    SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.

    SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...
    10 views0 comments
    The Mental Immune System
    Ed Petty
    • Sep 30, 2021
    • 2 min

    The Mental Immune System

    A healthy body has a well-functioning system to protect it or make it physically immune from disease. I am sure you have seen this occur...
    42 views0 comments
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