Fun and Effective Promotions for November and December in Your Chiropractic and Healthcare Practice
- Ed Petty
- Nov 4
- 2 min read
Spark Some Magic in Your Chiropractic Practice This Season!
Last week, we reviewed recurring marketing actions—those reliable, behind-the-scenes powerhouses that keep your practice thriving on autopilot. (Missed it? Link below. Also, you'll find a free downloadable and customizable marketing planner for your chiropractic and health care practice. It can be a game-changer for your team!)
But now and then, it's time to turn up the volume with something bold and buzzworthy -- and team-unifying!
Enter -- Special Promotions! These are loud and lively events that engage the entire team!
Why do them?
Increase new patients.
Energize less active patients and get them back.
Build greater team spirit for a shared purpose.
Increase your presence as the Health Hero's in your community.
Even without an offer, just the fun of giving back will boost your visits and instill greater loyalty.
Here are a few festive ideas to brighten your office over the next two months:
November Food Drives. Patients and non-patients donate the food, your office donates the services. (Check out our free procedural outline, poster, and button at the link below.)
December Toy & Clothing Drives. This is similar. They donate, you donate, and everyone wins. Another holiday win-win.
Girls Night Out. An in-office gift swap. This can generate referrals and improve retention. It's an informal party and gift bazaar for holiday gifts. A social and shopping experience.
Deer Hunter's Widows Week. Popular with a few offices up here in da nort woods. Complimentary massages for your patients who refer a new patient.
Angel Giving Tree. Rally donations for a local cause.
Holiday coupons. Gift certificates for patients, given to friends and family, to generate referrals.
Poinsettia giveaway with gift certificate. Give poinsettia plants to families as a gift in December, and include a coupon for a discount screening exam for friends and family.
Saturday with Santa. Kid-friendly fun day to pack your schedule.
"Thank Yous" to Community Supporters. Hand-deliver cards and gifts to local businesses and professionals to strengthen alliances.
Once you decide on a special promotion, discuss the game plan with the entire team at a team meeting.
One person should be assigned to coordinate the activity. Party Captain!
Promote the project internally through word of mouth, posters, newsletters, and social media.
You can even order pins to wear to promote the event. Flair!
Set a goal: X number of donations, Y number of referrals. Celebrate wins!
What drives any special promotion is its the purpose. Provide a valuable service, help people. And have fun doing so!
Goal Driven to help,
Ed
P.S. Download a sample procedural outline for a Food Drive program below. It includes:
What to do
A sample poster with a copy in Word so you can customize.
A sample button as an image you can upload to a button company.
PS.2 Link to article on Recurring Marketing Procedures.
Also for our active clients, these and other marketing materials are all located on our members' site. Contact us if you have questions or need help finding them.