Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....
Ed Petty
- Sep 20
- 3 min
Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...
8 views0 comments
Ed Petty
- Aug 23
- 3 min
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
5 views0 comments
Ed Petty
- Aug 15
- 2 min
The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....
14 views0 comments
Ed Petty
- Aug 1
- 3 min
Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...
20 views0 comments
Ed Petty
- Jul 26
- 3 min
Take a Stand: Define and Promote Your Brand
Using your brand to generate more patients, increase retention, and recruit top talent! Promoting your brand has not been an important or...
13 views0 comments
Ed Petty
- Jul 18
- 3 min
Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...
11 views0 comments
Ed Petty
- Jun 14
- 2 min
Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
40 views0 comments
Ed Petty
- Jun 7
- 3 min
3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...
23 views0 comments
Ed Petty
- May 17
- 3 min
Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....
15 views0 comments
Ed Petty
- May 3
- 2 min
Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
12 views0 comments
Ed Petty
- Apr 18
- 4 min
How to Hire the Best in 2022
How to hire the best team members in 2020 requires two essential actions.
32 views0 comments
Ed Petty
- Apr 11
- 4 min
Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
58 views0 comments
Ed Petty
- Apr 5
- 3 min
Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
24 views0 comments
Ed Petty
- Mar 28
- 1 min
Make each day an Ode to Joy!
“Music is ... a higher revelation than all Wisdom & Philosophy” ― Ludwig van Beethoven Take 5 minutes. This is is an inspirational...
30 views0 comments
Ed Petty
- Mar 22
- 3 min
What You Must Do Before You Try to Improve Your Practice
We are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...
36 views0 comments
Ed Petty
- Mar 15
- 4 min
The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
24 views0 comments
Ed Petty
- Mar 8
- 3 min
Motivation
No matter how many goals you say you have or how you write them out, unless you have the motivation to achieve them – you won't....
31 views0 comments
Ed Petty
- Mar 1
- 3 min
Everything Else! Why The Goal Driven Practice is More Profitable and More Fun
What gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...
15 views0 comments
Ed Petty
- Feb 22
- 4 min
Goal Driven Job Descriptions
In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...
16 views0 comments