BARC Basic Activity Recovery Cycle
Otherwise known as taking a break We need to take breaks. Small breaks every few hours, longer breaks every week, even longer breaks...
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Ed Petty
- Jan 9
- 2 min
Individual Team Member Development Plans
Helping your chiropractic, dental, and health care employees pursue their professional goals will help them also pursue the clinic's...
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Ed Petty
- Jan 3
- 3 min
Your Patient's New Year's Goals
How Best to Help Them Achieve Them Your patient's goals are why we are here. They are why your staff came to work today and why you went...
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Ed Petty
- Dec 27, 2022
- 3 min
The Future
It is a peculiarity of man that he can only live by looking to the future. (Viktor Frankl) Traditionally, the first of any New Year is an...
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Ed Petty
- Nov 22, 2022
- 2 min
Grateful for the Future
Gratitude is not only the greatest of virtues, but the parent of all others. (Cicero, Pro Lancio, 100 BC) As many of us in the U.S....
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Ed Petty
- Nov 15, 2022
- 2 min
Health Never Takes a Holiday! (See links below for posters.)
Let the parties begin! It’s beginning to look a lot like that special time of year. That very busy time of year with parties, food,...
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Ed Petty
- Nov 1, 2022
- 3 min
Improving Patient Follow Through
The new patient log and checklist Working with different offices, we are always reminded of the fundamentals that apply universally. For...
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Ed Petty
- Oct 25, 2022
- 3 min
PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...
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Ed Petty
- Oct 4, 2022
- 2 min
Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...
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Ed Petty
- Sep 27, 2022
- 2 min
Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....
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Ed Petty
- Sep 20, 2022
- 3 min
Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...
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Ed Petty
- Aug 23, 2022
- 3 min
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
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Ed Petty
- Aug 15, 2022
- 2 min
The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....
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Ed Petty
- Aug 1, 2022
- 3 min
Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...
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Ed Petty
- Jul 26, 2022
- 3 min
Take a Stand: Define and Promote Your Brand
Using your brand to generate more patients, increase retention, and recruit top talent! Promoting your brand has not been an important or...
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Ed Petty
- Jul 18, 2022
- 3 min
Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...
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Ed Petty
- Jun 14, 2022
- 2 min
Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
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Ed Petty
- Jun 7, 2022
- 3 min
3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...
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Ed Petty
- May 17, 2022
- 3 min
Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....
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Ed Petty
- May 3, 2022
- 2 min
Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
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