2 Powerful Drivers of Your Chiropractic and Healthcare Practice
- Ed Petty
- 2 days ago
- 3 min read
In 10 years, where will your chiropractic and healthcare practice be? And why?
Two vital elements that drive your practice may seem so obvious that they are overlooked—or taken for granted.
There is ample evidence in management studies that attests to better business performance if you and your team fully engage these two factors. I discuss both in my book The Goal Driven Business.
They may seem theoretical, but they are, in fact, hardcore leadership and management tools that can improve the quantity and quality of your services -- now!
PRACTICE DRIVER #1: YOUR PURPOSE
This is the overriding reason you are in practice.
In his book, It is Not What You Sell, It's What You Stand For, Roy Spence, Jr says
"Purpose is a reason for being that goes beyond making money — and it almost always results in making more money than you ever thought possible." — Roy Spence.
Christine Arena, in her book, The High Purpose Company, which I also refer to in my book, found a similar result. She studied 75 major companies with strong social and environmental responsibility and concluded that "purpose" is not a feel-good add-on -- it is a core driver of profitability and performance.
PRACTICE DRIVER #2: YOUR LONG-TERM BUSINESS GOAL
This is where you want to take the practice and where you and your team want to be in 10 years.
Jim Collins calls this a BHAG, a Big Hairy Audacious Goal. For example, in 10 years, your practice will be so popular that it will require 3 (or more) doctors, and most patients will be returning for wellness. Or, in 10 years, 50% of all mothers in the area will be bringing their kids in for a checkup by at least their first year. Or all the local sports teams will request your services.
There are plenty of examples of these two success drivers in business and in sports teams.
But these elements also find their parallel in physics. When everyone (or everything) is moving in the same direction for the same reason -- a "flow" state is achieved.
You may have felt it before.
But it doesn't usually last. Staff change, you change, computer software needs to be updated, backlog found in insurance, and so on. Issues crop up.
By providing consistent leadership every month, you can find new ways to personally stay engaged with the purpose of the chiropractic or healthcare practice -- and help your team do the same.
So:
What is the greater purpose of your practice? What is its why?
What will your practice look like in 10 years, and what will it have achieved?
Keep working on these, and you and your team will forever be—
-- Goal Driven.
Ed Petty
P.S. This Friday and Saturday, at a resort here in Wisconsin, the Chiropractic Society of Wisconsin, in conjunction with the Illinois Prairie State Chiropractic Association, is sponsoring 2 days of the most amazing line-up of speakers I have seen in recent times. The event is called VAXCON!
Make it if you can. (I will see you there!) Here is a link to the CSW page for more info and registration: VAXCON LINK
And here is a line-up of the speakers (more info can be found linked to their names).
Each one of these individuals has had an extraordinary journey. Listen to their stories, and you will be amazed at what they have gone through and accomplished.
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