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Ed Petty
Nov 12, 20244 min read
Why 2025 Could Be Your Best Year in Chiropractic Practice
A couple of factors in our recent national election can give natural healthcare business owners and entrepreneurs optimism for a better 2025
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Ed Petty
Sep 24, 20243 min read
Where Is Your Chiropractic Marketing Department?
Marketing is everything you and your team do consistently. Tips to implement what works.
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Ed Petty
May 14, 20244 min read
An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.
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Ed Petty
May 6, 20241 min read
Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.
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Ed Petty
Apr 30, 20242 min read
2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.
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Ed Petty
Apr 16, 20243 min read
Do You Have a Chiropractic Practice or a Chiropractic Business?
The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed
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Ed Petty
Apr 2, 20243 min read
Increase Your Capacity with Stack-a-Day in Your Chiropractic Office
Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.
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Ed Petty
Mar 19, 20243 min read
Bravery in Your Chiropractic Office
Bravery is one of the themes of our practice manager training program.
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Ed Petty
Feb 27, 20243 min read
The Flywheel Theory of Practice Marketing For Chiropractic Practice Marketing and Health Businesses
There is good marketing, better marketing, and best marketing.
There is only one kind of bad practice marketing.
That is … NO marketing
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Ed Petty
Dec 12, 20233 min read
Are You Looking at All Your Chiropractic and Business Statistics?
But not all accomplishments show up on the standard chiropractic and practice scoreboard.
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Ed Petty
Dec 5, 20232 min read
Don’t Let Old Acquaintances Be Forgotten in Your Chiropractic Practice
Your chiropractic healthcare practice is a network of relationships created and sustained through communication and service.
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Ed Petty
Nov 28, 20233 min read
Who Do You Work For in Your Chiropractic Healthcare Office?
Beyond about 50% capacity, the practice needs focused leadership and management. It is time for you to step into the role of Clinic Directo
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Ed Petty
Nov 21, 20232 min read
Chiropractic Healthcare Patient Scheduling During the Holidays
The goal is to keep your patients as close to their treatment plan as possible during the hustle and bustle of the holidays!
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Ed Petty
Nov 7, 20233 min read
Where Are the Leverage Points in Your Chiropractic Healthcare Practice?
One of the aspects of practice development that you become familiar with after 30 or so years in the field is the concept of Leverage Points
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Ed Petty
Oct 31, 20233 min read
How to End on a Win Each Day in Your Chiropractic and Healthcare Practice
At the end of each day, simply ask each person with whom you work to tell you and the others a success they had.
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Ed Petty
Oct 17, 20233 min read
How to Grow a Chiropractic and Healthcare Business
Your chiropractic and healthcare practice is like a farm.
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Ed Petty
Oct 10, 20233 min read
How Gratitude Can Improve Chiropractic and Healthcare Practice Performance
Expressing gratitude objectively improves both practice and patient performance in chiropractic and healthcare offic
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Ed Petty
Oct 3, 20233 min read
He Fired the Office Manager in his Chiropractic Office
A few months ago, an chiropractic office manager called me. She said that her chiropractic doctor had fired her.
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Ed Petty
Sep 12, 20233 min read
Guerrilla Marketing for Chiropractic and Health Offices
MARKETING is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your...
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Ed Petty
Aug 15, 20233 min read
Chiropractors and Other Doctors: Do You Placate Your Patients?
Chiropractors who remain true to their principles and goals are less stressed and more productive. And make more money.
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