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The Value Driven Chiropractic and Healthcare Practice
I call this being trapped, mostly unknowingly, in a Personality-Driven Practice.
It is hard to break out of this gerbil wheel.
Making the shift from personality driven to goal driven.
This is what we call a Goal Driven Business, which you should have after 4-6 years in practice. Unfortunately, most doctors get stuck in the hero role of the entrepreneur who still needs to command the daily operation.
The first step is to define your goals.

Ed Petty
May 133 min read
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Motivated by Love
the more you are motivated by love, the more fearless & free your action will be - dalai lama

Ed Petty
May 121 min read
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Are You Like Steve Jobs in Your Chiropractic and Healthcare Practice?
He said that the largest expense any chiropractor has was an “under-trained” team.
The reason perhaps you were and are able to impart passion and education to your team, the "Why" of your practice, is because you first have it. It has to first start with the doctor.”

Ed Petty
Apr 223 min read
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Momentum Magic: How the Flywheel Effect Boosts Your Chiropractic Practice and Service Business
If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

Ed Petty
Apr 153 min read
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How Fast Case Management Can Improve Service and Retention in Your Chiropractic Healthcare Practice
In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Ed Petty
Apr 82 min read
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Mastering Your Skills in Your Chiropractic, Healthcare, and Service Business
Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

Ed Petty
Apr 13 min read
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Chiropractic or Healthcare Practice Stalled? Get a Trained Manager. Here is Proof.
Chiropractic healthcare and aesthetic practices that have managers provide better service and have greater revenue.

Ed Petty
Mar 254 min read
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Why 2025 Could Be Your Best Year in Chiropractic Practice
A couple of factors in our recent national election can give natural healthcare business owners and entrepreneurs optimism for a better 2025

Ed Petty
Nov 12, 20244 min read
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Where Is Your Chiropractic Marketing Department?
Marketing is everything you and your team do consistently. Tips to implement what works.

Ed Petty
Sep 24, 20243 min read
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An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Ed Petty
May 14, 20244 min read
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Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Ed Petty
May 6, 20241 min read
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2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

Ed Petty
Apr 30, 20242 min read
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Do You Have a Chiropractic Practice or a Chiropractic Business?
The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed

Ed Petty
Apr 16, 20243 min read
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Increase Your Capacity with Stack-a-Day in Your Chiropractic Office
Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.

Ed Petty
Apr 2, 20243 min read
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Bravery in Your Chiropractic Office
Bravery is one of the themes of our practice manager training program.

Ed Petty
Mar 19, 20243 min read
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The Flywheel Theory of Practice Marketing For Chiropractic Practice Marketing and Health Businesses
There is good marketing, better marketing, and best marketing.
There is only one kind of bad practice marketing.
That is … NO marketing

Ed Petty
Feb 27, 20243 min read
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Are You Looking at All Your Chiropractic and Business Statistics?
But not all accomplishments show up on the standard chiropractic and practice scoreboard.

Ed Petty
Dec 12, 20233 min read
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Don’t Let Old Acquaintances Be Forgotten in Your Chiropractic Practice
Your chiropractic healthcare practice is a network of relationships created and sustained through communication and service.

Ed Petty
Dec 5, 20232 min read
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Who Do You Work For in Your Chiropractic Healthcare Office?
Beyond about 50% capacity, the practice needs focused leadership and management. It is time for you to step into the role of Clinic Directo

Ed Petty
Nov 28, 20233 min read
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Chiropractic Healthcare Patient Scheduling During the Holidays
The goal is to keep your patients as close to their treatment plan as possible during the hustle and bustle of the holidays!

Ed Petty
Nov 21, 20232 min read
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