Two Hidden Benefits: First, they reinforce wins for your patients. Second, patient reviews keep the WHY in mind for you and your team.

He had his son focus on the phrase “green and clean.” Not rules or steps, but an image. A purpose. Over time, once his son truly understood that the end in mind was green and clean, he could do the job on his own. The lesson is simple: when the goal and purpose are clear, performance follows.

The keys to achieving goals are simple. Not easy — but simple. Even when you use the right keys — the fundamental elements required to achieve your goals — there is no guarantee the process will be fast or painless.

Below is a sample coupon you can use or modify to suit your situation. Wishing you, too, a healthy start to your New Year -- in business and in life!

“We never know how far reaching something we may think, say or do today will affect the lives of millions tomorrow.” B.J. Palmer’s 1949 book The Bigness of the Fellow Within

Stay true to your purpose. Stay true to your soul. You create your future. You are the driver to your goal.

Make your office the calm in their Christmas chaos — their place to not only become aligned, but also recharged and refreshed.

The benefits of gratitude may seem obvious and something we already know, but they can be easily overlooked. We focus on our daily challenges and can take for granted the people who support us, and who have done so in the past. Faced with patient and practice demands, we can under-appreciate the opportunity we have to live an extraordinary life helping others. So it is good to take time – right now -- and then to give thanks.

42 more days until a New Year is here. Before we know it, it will be at our morning doorstep. Like a happy eager dog ready to be taken for its morning walk, tail a wagin’. But before we look at all what is coming, we have the next few weeks to wrap up 2025. This includes the Holidays, both in business and in our personal lives.  We also have all the year-end admin details to complete. NOW is the time to nail everything down --- to plan the events and complete the admin tasks.

Now, back to those Christmas catalogues from L.L. Bean and Patagonia. Both show how patient, long-term ownership and excellent management, products, and services can build generational wealth over decades of brand-building and customer loyalty. In both cases, the owners who resist the quick sale and instead focus on purpose-driven growth and lasting customer relationships can build legacy companies that dwarf what any early buyer would have paid.

...now and then, it's time to turn up the volume with something bold and buzzworthy -- and team-unifying promotions! Enter -- Special Promotions. These are loud and lively events that engage the entire team! Why do them ?Increase new patients. Energize less active patients and get them back. Build greater team spirit for a shared purpose. Increase your presence as the Health Hero's in your community.

2026 is going to be a pivotal year for every healthcare business owner. Perhaps more than any other year before. I’ll explain more about this in upcoming newsletters, but please note: 2026 can be the year you see your Best Ever. BUT FOR NOW, let’s get your marketing structured and stronger than ever. In healthcare marketing, you are selling the invisible.