The Truth In Chiropractic and Health Care Marketing
The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...
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Ed Petty
- Apr 25
- 3 min
Special Promotions You Can Use in Your Chiropractic Office in May
May has several dates which you use for your special chiropractic or health promotions. Here are a few:
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Ed Petty
- Apr 17
- 3 min
Chiropractic Has Always Been Organic
Align Earth Day promotion with your services to boost your marketing. You can improve your marketing by aligning your services with...
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Ed Petty
- Apr 11
- 4 min
Tribal Knowledge Can Improve Your Practice
Mining the Underground Innate Knowledge of Your Team You may not have run into this term before… maybe you have. It was new to me before...
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Ed Petty
- Apr 4
- 4 min
The Problem with Your Chiropractic and Health Care Marketing May Not Be What You Think
There could be a hidden barrier that jams your growth and holds you back. MOST OFFICES WANT TO IMPROVE THEIR NEW PATIENT ACQUISITION....
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Ed Petty
- Mar 20
- 3 min
Will AI replace chiropractors? I asked AI.
I asked AI if it will replace chiropractors?
It gave an lengthy and intelligent answer, and I gave mine.
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Ed Petty
- Feb 28
- 2 min
Spring Chiropractic Marketing Calendar
Spring is a great time to promote your chiropractic services. Organizing your marketing is essential and this format will help.
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Ed Petty
- Oct 4, 2022
- 2 min
Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...
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Ed Petty
- Sep 13, 2022
- 3 min
Are Your Patients Ready for "Flu Season"?
Are your patients ready for the flu season? Big Pharma is. If you haven’t seen the ads yet, you will soon. And so will your patients and...
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Ed Petty
- Aug 23, 2022
- 1 min
Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...
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Ed Petty
- Aug 23, 2022
- 3 min
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
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Ed Petty
- Jul 26, 2022
- 3 min
Take a Stand: Define and Promote Your Brand
Using your brand to generate more patients, increase retention, and recruit top talent! Promoting your brand has not been an important or...
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Ed Petty
- Jul 12, 2022
- 2 min
Health Screenings in 2022
This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...
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Ed Petty
- Jun 20, 2022
- 3 min
Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...
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Ed Petty
- Jun 14, 2022
- 2 min
Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
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Ed Petty
- May 17, 2022
- 3 min
Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....
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Ed Petty
- May 3, 2022
- 2 min
Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
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Ed Petty
- Apr 12, 2022
- 1 min
Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.
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Ed Petty
- Apr 11, 2022
- 4 min
Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
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Ed Petty
- Apr 5, 2022
- 3 min
Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
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