In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral. I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

A practice is a network of relationships that's created and sustained through service and communication. If you aren’t communicating with your patients – active and inactive - you won’t have much of a practice.

A practice manager helps put in the systems – the standard operating procedures -- in place that allow all your internal and external marketing procedures to be effective. And not just marketing. Patient retention, patient services, patient reimbursement and so on. They take the load off of you, so you are not the bottleneck!

Community events are a direct method to create and often strengthen relationships with people in your community. It is a form of relationship marketing and is done by meeting people and building genuine connections. This is networking. A fantastic book on networking and relationship marketing is the World's Best Known Marketing Secret,by Ivan Misner (Founded Business Networking International).

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out. “80 percent of success is showing up” (Woody Allen)*

If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

Three basic reasons for inconsistent marketing are explained in this article. The Community Education Program solves these issues.

We have the freedom in the months ahead to construct a newer and enhanced version of your office and life.

Prepare now for the future. Marketing and business recommendations to finish 2024 in high gear.

Marketing is everything you and your team do consistently. Tips to implement what works.

It's Back to School Season. Tying office promotions to local and seasonal events effectively engages your practice with your community.

Patient testimonials are useful in marketing and demonstrating your credibility. But testimonials and reviews are more than marketing.

You could meet with your team and discuss different versions of a “Care to Share Better Health Challenge.”

I just ran across a "study" entitled "The Relationship Between Health Literacy and Medical Costs." The U.S. ranks last in comparison.

Summer is a great time to promote your services. Winter hibernation is over, as is the enforced isolation from COVID, and people are out and

A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

If you want more chiropractic patients and to deliver more services, you need to manage the 3 A’s of practice marketing.

Customer Journey Mapping is a procedure used to visualize and analyze customers' end-to-end experience as they interact with your practice.