Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...
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Ed Petty
- Sep 13, 2022
- 3 min
Are Your Patients Ready for "Flu Season"?
Are your patients ready for the flu season? Big Pharma is. If you haven’t seen the ads yet, you will soon. And so will your patients and...
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Ed Petty
- Aug 23, 2022
- 1 min
Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...
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Ed Petty
- Aug 23, 2022
- 3 min
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
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Ed Petty
- Jul 26, 2022
- 3 min
Take a Stand: Define and Promote Your Brand
Using your brand to generate more patients, increase retention, and recruit top talent! Promoting your brand has not been an important or...
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Ed Petty
- Jul 12, 2022
- 2 min
Health Screenings in 2022
This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...
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Ed Petty
- Jun 20, 2022
- 3 min
Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...
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Ed Petty
- Jun 14, 2022
- 2 min
Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
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Ed Petty
- May 17, 2022
- 3 min
Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....
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Ed Petty
- May 3, 2022
- 2 min
Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
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Ed Petty
- Apr 12, 2022
- 1 min
Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.
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Ed Petty
- Apr 11, 2022
- 4 min
Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
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Ed Petty
- Apr 5, 2022
- 3 min
Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
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Ed Petty
- Mar 22, 2022
- 3 min
What You Must Do Before You Try to Improve Your Practice
We are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...
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Ed Petty
- Mar 15, 2022
- 4 min
The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
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Ed Petty
- Mar 1, 2022
- 3 min
Everything Else! Why The Goal Driven Practice is More Profitable and More Fun
What gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...
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Ed Petty
- Aug 20, 2021
- 4 min
How To Develop Your Niche for Greater Profit and Better Care
You can try to sell ice water to Eskimos or sandbags to desert dwellers, but you would go broke. You need to offer your services to those...
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Ed Petty
- Jul 3, 2021
- 4 min
The Goal Driven Business: Special Independence Day Offer
Greetings, I went and wrote a book! Took me more than 5 years. Here it is: It is called: The Goal Driven Business A New Business-Building...
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