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Don’t Miss Chiropractic and Healthcare Marketing Opportunities This Month
Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out.
“80 percent of success is showing up” (Woody Allen)*

Ed Petty
May 63 min read
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Momentum Magic: How the Flywheel Effect Boosts Your Chiropractic Practice and Service Business
If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

Ed Petty
Apr 153 min read
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How to Overcome Your Biggest Barrier in Chiropractic Healthcare Practice Marketing
Three basic reasons for inconsistent marketing are explained in this article. The Community Education Program solves these issues.

Ed Petty
Feb 43 min read
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How to Have More Fun in Practice in the New Year!
We have the freedom in the months ahead to construct a newer and enhanced version of your office and life.

Ed Petty
Dec 31, 20242 min read
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Chiropractic End of Year Marketing and Business Checklist
Prepare now for the future. Marketing and business recommendations to finish 2024 in high gear.

Ed Petty
Nov 5, 20242 min read
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Where Is Your Chiropractic Marketing Department?
Marketing is everything you and your team do consistently. Tips to implement what works.

Ed Petty
Sep 24, 20243 min read
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It’s Back-To-School Season - Chiropractic Can Help
It's Back to School Season. Tying office promotions to local and seasonal events effectively engages your practice with your community.

Ed Petty
Aug 13, 20242 min read
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How to Make Better Use of Patient Reviews
Patient testimonials are useful in marketing and demonstrating your credibility. But testimonials and reviews are more than marketing.

Ed Petty
Jun 18, 20243 min read
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A Health Challenge for Your Chiropractic and Healthcare Office
You could meet with your team and discuss different versions of a “Care to Share Better Health Challenge.”

Ed Petty
Jun 11, 20243 min read
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What is Health Literacy in Chiropractic and Natural Heath Care?
I just ran across a "study" entitled "The Relationship Between Health Literacy and Medical Costs."
The U.S. ranks last in comparison.

Ed Petty
Jun 4, 20243 min read
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Summer Chiropractic and Healthcare Marketing. Get Outside!
Summer is a great time to promote your services. Winter hibernation is over, as is the enforced isolation from COVID, and people are out and

Ed Petty
May 28, 20242 min read
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An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Ed Petty
May 14, 20244 min read
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Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Ed Petty
May 6, 20241 min read
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2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

Ed Petty
Apr 30, 20242 min read
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Want More Chiropractic and Healthcare Patients? Manage the 3 A’s of Marketing
If you want more chiropractic patients and to deliver more services, you need to manage the 3 A’s of practice marketing.

Ed Petty
Mar 26, 20243 min read
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Have You Mapped Your Patient's Health Journey?
Customer Journey Mapping is a procedure used to visualize and analyze customers' end-to-end experience as they interact with your practice.

Ed Petty
Mar 12, 20243 min read
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Why You Should Keep Smiling in Your Chiropractic and Healthcare Office
Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.

Ed Petty
Mar 5, 20244 min read
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The Flywheel Theory of Practice Marketing For Chiropractic Practice Marketing and Health Businesses
There is good marketing, better marketing, and best marketing.
There is only one kind of bad practice marketing.
That is … NO marketing

Ed Petty
Feb 27, 20243 min read
26 views
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Optimizing Chiropractic Front Desk Procedures for Patient Retention
How is Your Check-in and Check-out Procedure in Your Chiropractic and Healthcare Practice?

Ed Petty
Jan 30, 20243 min read
42 views
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Build a Better Chiropractic and Healthcare Practice by Serving Kids
Not only is it needed like never before, but the evidence is clear: chiropractic helps kids.

Ed Petty
Jan 23, 20243 min read
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