Don’t Miss Chiropractic and Healthcare Marketing Opportunities This Month

Use offline and online tactics to grow your chiropractic practice

We work with many offices that see results from online advertising.

Generating prospective patients who call in for appointments can work. This is accomplished through direct advertising on social media. It takes some digital expertise, hence, most practice owners hire an agency. Some have worked well, others not so much.

Generally, I am all for it.

Advertising has a long history in chiropractic.

Here is B.J. Palmer, the Developer of Chiropractic:

“Early to bed, early to rise, work like hell and advertise, makes a man healthy, wealthy, and wise!” B.J. Palmer*

He promoted chiropractic all over the country.

He was a major force that pushed the profession through its adolescence in the first half of the 20th Century. He was a tireless promoter and is credited with having three presidents visit him in Davenport (Coolidge, Hoover, and Truman), as well as a very young Ronald Reagan as a broadcaster on his radio station, WOC (World of Chiropractic) in 1932. *

Consider using online advertising to promote your services directly, or employ an agency.

In fact, if you could recommend an agency, I would be happy to post your recommendations on our social media or on a blog. For our clients, I’d very much appreciate your input. It’s hard to find reviews other than what is published on agency’s websites.

THE OFFLINE WORLD

But the digital world is glutted. Artificial Intelligence and AI “agents” are taking over. Your face, mannerisms and voice can be reproduced almost flawlessly as an avatar. Contact a company and you get an avatar or a chatbot. Robots!

So, offline, that is, contact with real people, has more value than ever before. People want to hear from people.

A good definition of a practice is: “A practice is a network of relationships that are created and sustained through communication and service.” (My definition, but it works.)

You are in the relationship business! Therefore:

1. strengthen your current relationships and

2. past relationship, and use those to

3. expand to new relationships.

You know I am a big proponent of email newsletters to your community. Keep it personal. Tell a story and throw in a practical health tip, a great case success, and your Great Uncle Mervin’s squirrel soup recipe.

You are a down-home facility, like the local barbershop my dad would visit a couple times a week to sit with the men and catch up on local small-town news while smoking L&M cigarettes. You are the Cheers, the bar where “everyone knows your name.”

**Offer occasional in office events (Mother’s Day carnations to all the moms – act fast!).

May is National Correct Posture Month – throw a banner across the front desk and tell patients to bring in their families for a no charge posture screening and drawing for a low back pillow.

Have a Patient Appreciation Picnic this summer. Give a new patient lecture on Spinal Fitness once a month – or more. Meet local businesses and do 10-minute presentations to their employees. (See Brad Glowaki.*)

Set up a screening at your local county fair. Even if you don’t screen anyone, you will end up saying hi to patients and reactivating those that have drifted.

We are discussing these and other approaches to practical low-cost high ROI marketing on our Goal Driven Practice MBA, which is now starting its 6th week. (It is an amazing program, by the way, and is so because of our great students and their doctors.)

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out.

“80 percent of success is showing up” (Woody Allen)*

Stay Goal Driven,

Ed

References:

*(B.J. Palmer, Achievers Magazine, 1989)

*Brad Glowaki

*(Woody Allen (Quote Investigator)

Book a Session Today

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For more information on how to create a more profitable business that is more fun than what you are doing now, please purchase and then use the book,

The Goal Driven Business at www.GoalDriven.com