Community events are a direct method to create and often strengthen relationships with people in your community. It is a form of relationship marketing and is done by meeting people and building genuine connections. This is networking. A fantastic book on networking and relationship marketing is the World's Best Known Marketing Secret,by Ivan Misner (Founded Business Networking International).

You will find that honest interest in people is one of your best “tools” for retention. People respond positively to authentic curiosity about them. “Betty, where did you find those blue shoes?” “So Frank, I have always wondered, why do you guys call yourselves the Kiwanis?

Patient testimonials are useful in marketing and demonstrating your credibility. But testimonials and reviews are more than marketing.

A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Your chiropractic healthcare practice is a network of relationships created and sustained through communication and service.

At the end of each day, simply ask each person with whom you work to tell you and the others a success they had.

The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...

May has several dates which you use for your special chiropractic or health promotions. Here are a few:

FOR THE WIN! There you are, sitting at the team meeting at the beginning of the month. What goals should you set for the new month? And…...

Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.

Just Focus on Goals and Expectations The way you set up the initial relationship with your new employee will directly determine how well...

There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...

Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...