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The Value Driven Chiropractic and Healthcare Practice
I call this being trapped, mostly unknowingly, in a Personality-Driven Practice.
It is hard to break out of this gerbil wheel.
Making the shift from personality driven to goal driven.
This is what we call a Goal Driven Business, which you should have after 4-6 years in practice. Unfortunately, most doctors get stuck in the hero role of the entrepreneur who still needs to command the daily operation.
The first step is to define your goals.

Ed Petty
May 133 min read
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Motivated by Love
the more you are motivated by love, the more fearless & free your action will be - dalai lama

Ed Petty
May 121 min read
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Don’t Miss Chiropractic and Healthcare Marketing Opportunities This Month
Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out.
“80 percent of success is showing up” (Woody Allen)*

Ed Petty
May 63 min read
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Are You Like Steve Jobs in Your Chiropractic and Healthcare Practice?
He said that the largest expense any chiropractor has was an “under-trained” team.
The reason perhaps you were and are able to impart passion and education to your team, the "Why" of your practice, is because you first have it. It has to first start with the doctor.”

Ed Petty
Apr 223 min read
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How Fast Case Management Can Improve Service and Retention in Your Chiropractic Healthcare Practice
In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Ed Petty
Apr 82 min read
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Mastering Your Skills in Your Chiropractic, Healthcare, and Service Business
Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

Ed Petty
Apr 13 min read
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THE "NEW WILL OF THE WORLD," CHIROPRACTIC AND NATURAL HEALTH CARE
The New Will of the world encompasses major shifts in social values, including a desire for meaningful, purpose-driven work.

Ed Petty
Mar 43 min read
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He Fired the Chiropractic Assistant When the Stats Went Up
a true story from an office about max capacity constraints and how to find and fix the real cause.

Ed Petty
Feb 183 min read
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Dr. Synsvoll: "Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team to have extreme ownership of their positions."
Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team

Ed Petty
Jul 29, 20241 min read
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Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Ed Petty
May 6, 20241 min read
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Do You Have a Chiropractic Practice or a Chiropractic Business?
The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed

Ed Petty
Apr 16, 20243 min read
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Bravery in Your Chiropractic Office
Bravery is one of the themes of our practice manager training program.

Ed Petty
Mar 19, 20243 min read
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Why You Should Keep Smiling in Your Chiropractic and Healthcare Office
Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.

Ed Petty
Mar 5, 20244 min read
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Are You Looking at All Your Chiropractic and Business Statistics?
But not all accomplishments show up on the standard chiropractic and practice scoreboard.

Ed Petty
Dec 12, 20233 min read
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Chiropractic Healthcare Patient Scheduling During the Holidays
The goal is to keep your patients as close to their treatment plan as possible during the hustle and bustle of the holidays!

Ed Petty
Nov 21, 20232 min read
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Don’t Turn Your Staff or Yourself into Bots in Your Chiropractic Healthcare Practice
Checlists are useful... but they should always begin with the goal.

Ed Petty
Nov 14, 20233 min read
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Where Are the Leverage Points in Your Chiropractic Healthcare Practice?
One of the aspects of practice development that you become familiar with after 30 or so years in the field is the concept of Leverage Points

Ed Petty
Nov 7, 20233 min read
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How to End on a Win Each Day in Your Chiropractic and Healthcare Practice
At the end of each day, simply ask each person with whom you work to tell you and the others a success they had.

Ed Petty
Oct 31, 20233 min read
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Chiropractors and Other Doctors: Do You Placate Your Patients?
Chiropractors who remain true to their principles and goals are less stressed and more productive. And make more money.

Ed Petty
Aug 15, 20233 min read
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Three Phases of Chiropractic Care are Like 3 Goals for the Patient
3 Phases of Care for your chiropractic and healthcare patients and your practice. It was a warm summer day when I was driving my Kawasaki...

Ed Petty
Jul 11, 20233 min read
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