The benefits of gratitude may seem obvious and something we already know, but they can be easily overlooked. We focus on our daily challenges and can take for granted the people who support us, and who have done so in the past. Faced with patient and practice demands, we can under-appreciate the opportunity we have to live an extraordinary life helping others. So it is good to take time – right now -- and then to give thanks.

Now, back to those Christmas catalogues from L.L. Bean and Patagonia. Both show how patient, long-term ownership and excellent management, products, and services can build generational wealth over decades of brand-building and customer loyalty. In both cases, the owners who resist the quick sale and instead focus on purpose-driven growth and lasting customer relationships can build legacy companies that dwarf what any early buyer would have paid.

...now and then, it's time to turn up the volume with something bold and buzzworthy -- and team-unifying promotions! Enter -- Special Promotions. These are loud and lively events that engage the entire team! Why do them ?Increase new patients. Energize less active patients and get them back. Build greater team spirit for a shared purpose. Increase your presence as the Health Hero's in your community.

2026 is going to be a pivotal year for every healthcare business owner. Perhaps more than any other year before. I’ll explain more about this in upcoming newsletters, but please note: 2026 can be the year you see your Best Ever. BUT FOR NOW, let’s get your marketing structured and stronger than ever. In healthcare marketing, you are selling the invisible.

One of the simplest ways to smooth out that roller coaster is to assign a trusted staff member a small, defined role as marketing coordinator — just four hours a week. Their job isn’t to “do all the marketing.” It’s to make sure your systems keep moving — recalls, referral programs, tracking metrics, and keeping new ideas alive. This small shift removes one of the biggest log jams in most chiropractic offices — marketing inconsistency — and replaces it with predictable, sust

We’re about to enter the final quarter of 2025. Will 2025 be a “winning” year for you? Are you set to beat last year? Will the next 3 months be better than in earlier years? It can be. IT STARTS WITH A PLAN

Everyone at work fills multiple roles. For example, the front desk may also include a collections role and a promotion role. The doctor may also have the role of CEO, Clinical Director, and business owner. In life, we also wear many hats: father, husband, sometimes handyman, etc. Just clarifying each role -- and its goal -- can help improve the outcomes in your practice.

What is the first thing you need to do to improve the number of new patients into your chiropractic and healthcare practice? Before you start promotions, improve what you are promoting – and never stop.

Using Football and Sports to Market Your Services You can position your office as a resource for athletes of all ages and all types. This gives you instant and outstanding credibility. Promote the fact that football and all athletics are improved through chiropractic care. 4 quick tips on what you can do now and 4 tips on how to implement them.

A practice is a network of relationships that's created and sustained through service and communication. If you aren’t communicating with your patients – active and inactive - you won’t have much of a practice.

From a marketing standpoint, you must distinguish your health services as unique from comparable alternatives. If you just go along to get along, you run the risk of becoming a mishmash, an alloy, a blend that gets lost in the crowd

Community events are a direct method to create and often strengthen relationships with people in your community. It is a form of relationship marketing and is done by meeting people and building genuine connections. This is networking. A fantastic book on networking and relationship marketing is the World's Best Known Marketing Secret,by Ivan Misner (Founded Business Networking International).

Leadership includes the promotion of vision and goals of the practice. Success will happen when marketing is well managed by the numbers.