When opening a new office, the new business owner, of course, builds their new business on their behavior. It is their ambitious determination that is driving the initial growth of the practice. So, yes, a Personality Driven practice works at the launch of a new endeavor. What else is there? A dream, and the raw desire to manifest it. However, after the practice is up and running, it needs to transition into a Goal Driven and systematized business.

Everyone at work fills multiple roles. For example, the front desk may also include a collections role and a promotion role. The doctor may also have the role of CEO, Clinical Director, and business owner. In life, we also wear many hats: father, husband, sometimes handyman, etc. Just clarifying each role -- and its goal -- can help improve the outcomes in your practice.

What is the first thing you need to do to improve the number of new patients into your chiropractic and healthcare practice? Before you start promotions, improve what you are promoting – and never stop.

Using Football and Sports to Market Your Services You can position your office as a resource for athletes of all ages and all types. This gives you instant and outstanding credibility. Promote the fact that football and all athletics are improved through chiropractic care. 4 quick tips on what you can do now and 4 tips on how to implement them.

Then there are the entrepreneurial doctors, those who want to grow their practices beyond themselves. By setting goals and systematizing their procedures, it is possible to “scale,” or grow without a corresponding increase in overhead or ownership time. Unfortunately, most doctors who work to scale their practices experience the Practice Roller Coaster. This is common, but after a while, the zest for practice gets hammered down so that practicing is no longer a hobby.

In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral. I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

A practice manager helps put in the systems – the standard operating procedures -- in place that allow all your internal and external marketing procedures to be effective. And not just marketing. Patient retention, patient services, patient reimbursement and so on. They take the load off of you, so you are not the bottleneck!

Regular business growth is an arithmetic progression. Scaling is a type of growth that progresses geometrically over a specific period. It's not step-by-step growth.

A smooth and consistent patient pathway improves your patients' experience. One of the tasks we have as management consultants is to help you find and fix the biggest bottlenecks, or constraints, in your patient flow.

From a marketing standpoint, you must distinguish your health services as unique from comparable alternatives. If you just go along to get along, you run the risk of becoming a mishmash, an alloy, a blend that gets lost in the crowd

I have often noticed a correlation between doctors who lift weights also have successful practices. I also know that “correlation is not causation.” Weight training takes effort. It can be exhausting. It can cause discomfort. You must do it with consistency and sacrifice other activities to spend time with your weights. But it leads to better health and is good for you. I think successful people are willing to put themselves through discomfort for a worthy goal. It's all disc

Discipline tent poster . a culture of discipline is not a principle of business; it is a principle of greatness. Collins,J.C. Good to Great

You will find that honest interest in people is one of your best “tools” for retention. People respond positively to authentic curiosity about them. “Betty, where did you find those blue shoes?” “So Frank, I have always wondered, why do you guys call yourselves the Kiwanis?

I call this being trapped, mostly unknowingly, in a Personality-Driven Practice. It is hard to break out of this gerbil wheel. Making the shift from personality driven to goal driven. This is what we call a Goal Driven Business, which you should have after 4-6 years in practice. Unfortunately, most doctors get stuck in the hero role of the entrepreneur who still needs to command the daily operation. The first step is to define your goals.

the more you are motivated by love, the more fearless & free your action will be - dalai lama

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out. “80 percent of success is showing up” (Woody Allen)*

"The size of a chiropractor's business depends upon: -1st – His ability to notify people who he is, what he is, and where. -2nd – His systematization to take care of it as it grows and increases in volume." - B.J. Palmer (1920, from Up From Below the Bottom)

He said that the largest expense any chiropractor has was an “under-trained” team. The reason perhaps you were and are able to impart passion and education to your team, the "Why" of your practice, is because you first have it. It has to first start with the doctor.”

If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting