I call this being trapped, mostly unknowingly, in a Personality-Driven Practice. It is hard to break out of this gerbil wheel. Making the shift from personality driven to goal driven. This is what we call a Goal Driven Business, which you should have after 4-6 years in practice. Unfortunately, most doctors get stuck in the hero role of the entrepreneur who still needs to command the daily operation. The first step is to define your goals.

the more you are motivated by love, the more fearless & free your action will be - dalai lama

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out. “80 percent of success is showing up” (Woody Allen)*

"The size of a chiropractor's business depends upon: -1st – His ability to notify people who he is, what he is, and where. -2nd – His systematization to take care of it as it grows and increases in volume." - B.J. Palmer (1920, from Up From Below the Bottom)

He said that the largest expense any chiropractor has was an “under-trained” team. The reason perhaps you were and are able to impart passion and education to your team, the "Why" of your practice, is because you first have it. It has to first start with the doctor.”

If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

Intrinsic and extrinsic rewards, how they both play a part in rewarding and motivating your staff.

“Over the long run, superior performance depends on superior learning.”— Peter Senge

A well-organized and managed practice allows all the other practice development engines to work.

A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed

Bravery is one of the themes of our practice manager training program.

Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.

Why aim for a million dollar chiropractic practice? Because, in the pursuit of this goal, you and your team will demonstrate competence.

The goal is to keep your patients as close to their treatment plan as possible during the hustle and bustle of the holidays!

Expressing gratitude objectively improves both practice and patient performance in chiropractic and healthcare offic