From a marketing standpoint, you must distinguish your health services as unique from comparable alternatives. If you just go along to get along, you run the risk of becoming a mishmash, an alloy, a blend that gets lost in the crowd

I have often noticed a correlation between doctors who lift weights also have successful practices. I also know that “correlation is not causation.” Weight training takes effort. It can be exhausting. It can cause discomfort. You must do it with consistency and sacrifice other activities to spend time with your weights. But it leads to better health and is good for you. I think successful people are willing to put themselves through discomfort for a worthy goal. It's all disc

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out. “80 percent of success is showing up” (Woody Allen)*

In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Chiropractic healthcare and aesthetic practices that have managers provide better service and have greater revenue.

A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.

Bravery is one of the themes of our practice manager training program.

In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...

Any practice has 5 separate engines that work synergistically to drive the practice towards its goals.

A year ago, who knew what the next 12 months would be like? Yet, here we are today. As the New Year is just before us, again, one can...

FORTY SEVEN YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World...

Just a note here about procedures: Keep the structure of your business – its policies and procedures — in place. As much as you can,...

A few years ago, a staff member at an I office visited confided in me and told me the following story: “Our office was really slowing...