What is the first thing you need to do to improve the number of new patients into your chiropractic and healthcare practice? Before you start promotions, improve what you are promoting – and never stop.

I have known chiropractors who did well with a 3-day onboarding process, as well as a 1-day process. We routinely monitor the following with our clients and discuss them monthly in our management meetings where we set up monthly strategies for improvement. First Visits to New Patient Percent Patient Visit Average (Retention – Visits/New Patients) I want to highlight seven factors that are sometimes overlooked.

In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral. I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

A practice manager helps put in the systems – the standard operating procedures -- in place that allow all your internal and external marketing procedures to be effective. And not just marketing. Patient retention, patient services, patient reimbursement and so on. They take the load off of you, so you are not the bottleneck!

Discipline tent poster . a culture of discipline is not a principle of business; it is a principle of greatness. Collins,J.C. Good to Great

You will find that honest interest in people is one of your best “tools” for retention. People respond positively to authentic curiosity about them. “Betty, where did you find those blue shoes?” “So Frank, I have always wondered, why do you guys call yourselves the Kiwanis?

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out. “80 percent of success is showing up” (Woody Allen)*

In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Bravery is one of the themes of our practice manager training program.

Your chiropractic healthcare practice is a network of relationships created and sustained through communication and service.

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This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....

Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...

It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...