The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.
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Ed Petty
- Jan 24
- 2 min
BARC Basic Activity Recovery Cycle
Otherwise known as taking a break We need to take breaks. Small breaks every few hours, longer breaks every week, even longer breaks...
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Ed Petty
- Oct 25, 2022
- 3 min
PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...
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Ed Petty
- Oct 18, 2022
- 2 min
In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...
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Ed Petty
- Oct 4, 2022
- 2 min
Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...
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Ed Petty
- Sep 27, 2022
- 2 min
Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....
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Ed Petty
- Sep 20, 2022
- 3 min
Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...
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Ed Petty
- Aug 23, 2022
- 3 min
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
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Ed Petty
- Jul 18, 2022
- 3 min
Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...
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Ed Petty
- Apr 12, 2022
- 1 min
Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.
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Ed Petty
- Apr 11, 2022
- 4 min
Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
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Ed Petty
- Feb 8, 2022
- 4 min
How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...
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Ed Petty
- Jan 25, 2022
- 3 min
The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...
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Ed Petty
- Jan 4, 2022
- 2 min
Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
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Ed Petty
- Dec 3, 2021
- 1 min
Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...
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Ed Petty
- Nov 9, 2021
- 4 min
The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.
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Ed Petty
- Oct 21, 2021
- 4 min
SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...
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Ed Petty
- Sep 30, 2021
- 2 min
The Mental Immune System
A healthy body has a well-functioning system to protect it or make it physically immune from disease. I am sure you have seen this occur...
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Ed Petty
- Sep 10, 2021
- 2 min
KINDNESS and the Strength of Your Practice
A practice is a network of relationships that is created and sustained through communication and service. I have used this definition for...
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Ed Petty
- Sep 2, 2021
- 8 min
How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)
"Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...
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