2026 is going to be a pivotal year for every healthcare business owner. Perhaps more than any other year before. I’ll explain more about this in upcoming newsletters, but please note: 2026 can be the year you see your Best Ever. BUT FOR NOW, let’s get your marketing structured and stronger than ever. In healthcare marketing, you are selling the invisible.

One of the simplest ways to smooth out that roller coaster is to assign a trusted staff member a small, defined role as marketing coordinator — just four hours a week. Their job isn’t to “do all the marketing.” It’s to make sure your systems keep moving — recalls, referral programs, tracking metrics, and keeping new ideas alive. This small shift removes one of the biggest log jams in most chiropractic offices — marketing inconsistency — and replaces it with predictable, sust

Many offices we work with now generate most of their new patients through relationship marketing, though I doubt if they call it such. They do not pay for advertising and have all the patients they can handle. This is very cost-effective! My definition of relationship marketing: Relationship marketing involves creating trust-based relationships with patients and referral sources, generating loyalty and organic referrals through genuine care and ongoing connection.

We’re about to enter the final quarter of 2025. Will 2025 be a “winning” year for you? Are you set to beat last year? Will the next 3 months be better than in earlier years? It can be. IT STARTS WITH A PLAN

Everyone at work fills multiple roles. For example, the front desk may also include a collections role and a promotion role. The doctor may also have the role of CEO, Clinical Director, and business owner. In life, we also wear many hats: father, husband, sometimes handyman, etc. Just clarifying each role -- and its goal -- can help improve the outcomes in your practice.

What is the first thing you need to do to improve the number of new patients into your chiropractic and healthcare practice? Before you start promotions, improve what you are promoting – and never stop.

Using Football and Sports to Market Your Services You can position your office as a resource for athletes of all ages and all types. This gives you instant and outstanding credibility. Promote the fact that football and all athletics are improved through chiropractic care. 4 quick tips on what you can do now and 4 tips on how to implement them.

Then there are the entrepreneurial doctors, those who want to grow their practices beyond themselves. By setting goals and systematizing their procedures, it is possible to “scale,” or grow without a corresponding increase in overhead or ownership time. Unfortunately, most doctors who work to scale their practices experience the Practice Roller Coaster. This is common, but after a while, the zest for practice gets hammered down so that practicing is no longer a hobby.

In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral. I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

A practice is a network of relationships that's created and sustained through service and communication. If you aren’t communicating with your patients – active and inactive - you won’t have much of a practice.

A practice manager helps put in the systems – the standard operating procedures -- in place that allow all your internal and external marketing procedures to be effective. And not just marketing. Patient retention, patient services, patient reimbursement and so on. They take the load off of you, so you are not the bottleneck!

Regular business growth is an arithmetic progression. Scaling is a type of growth that progresses geometrically over a specific period. It's not step-by-step growth.

A smooth and consistent patient pathway improves your patients' experience. One of the tasks we have as management consultants is to help you find and fix the biggest bottlenecks, or constraints, in your patient flow.

From a marketing standpoint, you must distinguish your health services as unique from comparable alternatives. If you just go along to get along, you run the risk of becoming a mishmash, an alloy, a blend that gets lost in the crowd

Discipline tent poster . a culture of discipline is not a principle of business; it is a principle of greatness. Collins,J.C. Good to Great

the more you are motivated by love, the more fearless & free your action will be - dalai lama

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out. “80 percent of success is showing up” (Woody Allen)*

He said that the largest expense any chiropractor has was an “under-trained” team. The reason perhaps you were and are able to impart passion and education to your team, the "Why" of your practice, is because you first have it. It has to first start with the doctor.”

If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting