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    Improve Patient Retention Through Onboarding and Gamification
    Ed Petty
    • May 9
    • 3 min

    Improve Patient Retention Through Onboarding and Gamification

    It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...
    9 views0 comments
    Call Your Mom
    Ed Petty
    • May 3
    • 2 min

    Call Your Mom

    When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
    8 views0 comments
    Which is Better for You: Direct Marketing or Indirect Marketing?
    Ed Petty
    • Apr 5
    • 3 min

    Which is Better for You: Direct Marketing or Indirect Marketing?

    Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
    19 views0 comments
    Make each day an Ode to Joy!
    Ed Petty
    • Mar 28
    • 1 min

    Make each day an Ode to Joy!

    “Music is ... a higher revelation than all Wisdom & Philosophy” ― Ludwig van Beethoven Take 5 minutes. This is is an inspirational...
    28 views0 comments
    What You Must Do Before You Try to Improve Your Practice
    Ed Petty
    • Mar 22
    • 3 min

    What You Must Do Before You Try to Improve Your Practice

    We are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...
    30 views0 comments
    Everything Else! Why The Goal Driven Practice is More Profitable and More Fun
    Ed Petty
    • Mar 1
    • 3 min

    Everything Else! Why The Goal Driven Practice is More Profitable and More Fun

    What gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...
    13 views0 comments
    The Goal Driven Front Desk
    Ed Petty
    • Feb 15
    • 3 min

    The Goal Driven Front Desk

    A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
    61 views0 comments
    How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)
    Ed Petty
    • Sep 2, 2021
    • 8 min

    How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)

    "Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...
    6 views0 comments
    Goal-Driven Customer Service (Part 1 of 2)
    Ed Petty
    • Aug 26, 2021
    • 6 min

    Goal-Driven Customer Service (Part 1 of 2)

    “Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...
    8 views0 comments
    How To Develop Your Niche for Greater Profit and Better Care
    Ed Petty
    • Aug 20, 2021
    • 4 min

    How To Develop Your Niche for Greater Profit and Better Care

    You can try to sell ice water to Eskimos or sandbags to desert dwellers, but you would go broke. You need to offer your services to those...
    10 views0 comments
    The Goal Driven Business:  Special Independence Day Offer
    Ed Petty
    • Jul 3, 2021
    • 4 min

    The Goal Driven Business: Special Independence Day Offer

    Greetings, I went and wrote a book! Took me more than 5 years. Here it is: It is called: The Goal Driven Business A New Business-Building...
    7 views0 comments
    Pilot of the Wheelchair: The Girl and Her Passenger
    Ed Petty
    • Jun 29, 2021
    • 3 min

    Pilot of the Wheelchair: The Girl and Her Passenger

    This short story may not seem at first to pertain to your chiropractic office, but it does. In the hot afternoon Sunday traffic, in the...
    2 views0 comments

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