The benefits of gratitude may seem obvious and something we already know, but they can be easily overlooked. We focus on our daily challenges and can take for granted the people who support us, and who have done so in the past. Faced with patient and practice demands, we can under-appreciate the opportunity we have to live an extraordinary life helping others. So it is good to take time – right now -- and then to give thanks.

2026 is going to be a pivotal year for every healthcare business owner. Perhaps more than any other year before. I’ll explain more about this in upcoming newsletters, but please note: 2026 can be the year you see your Best Ever. BUT FOR NOW, let’s get your marketing structured and stronger than ever. In healthcare marketing, you are selling the invisible.

Many offices we work with now generate most of their new patients through relationship marketing, though I doubt if they call it such. They do not pay for advertising and have all the patients they can handle. This is very cost-effective! My definition of relationship marketing: Relationship marketing involves creating trust-based relationships with patients and referral sources, generating loyalty and organic referrals through genuine care and ongoing connection.

Everyone at work fills multiple roles. For example, the front desk may also include a collections role and a promotion role. The doctor may also have the role of CEO, Clinical Director, and business owner. In life, we also wear many hats: father, husband, sometimes handyman, etc. Just clarifying each role -- and its goal -- can help improve the outcomes in your practice.

In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral. I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

Scripts, like procedures and policies, help us stay on track. They are helpful for new staff, but even the pro’s can go astray. But a script will never take the place of a person. There first has to be a connection. The connection must exist before the words.

A practice is a network of relationships that's created and sustained through service and communication. If you aren’t communicating with your patients – active and inactive - you won’t have much of a practice.

If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

A brief morning team meeting can significantly enhance patient care quality, increase patient volume and referrals, and improve organization

Christmas, a time for reconnecting with loved ones, expressing gratitude and celebrating regardless of religious persuasion.

Kindness is acting with concern for others without expecting praise or reward in return. While adjusting a patient you are simply helping.

The reason management is so vital is because management allows the clinic director to be a leader. Managers allow leaders to lead.

Marketing is everything you and your team do consistently. Tips to implement what works.

Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

After a while, you wonder why your patient retention is low. A strong solution is to create a New Patient Log.

Bravery is one of the themes of our practice manager training program.

Customer Journey Mapping is a procedure used to visualize and analyze customers' end-to-end experience as they interact with your practice.

Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.

How is Your Check-in and Check-out Procedure in Your Chiropractic and Healthcare Practice?