Your Patient's New Year's Goals
How Best to Help Them Achieve Them Your patient's goals are why we are here. They are why your staff came to work today and why you went...
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Ed Petty
- Nov 1, 2022
- 3 min
Improving Patient Follow Through
The new patient log and checklist Working with different offices, we are always reminded of the fundamentals that apply universally. For...
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Ed Petty
- Oct 25, 2022
- 3 min
PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...
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Ed Petty
- Aug 23, 2022
- 1 min
Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...
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Ed Petty
- Aug 23, 2022
- 3 min
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
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Ed Petty
- Aug 15, 2022
- 2 min
The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....
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Ed Petty
- Jul 18, 2022
- 3 min
Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...
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Ed Petty
- Jul 5, 2022
- 2 min
Starting Your Day!
We are starting a new month… and the 2nd half of the year. For all doctors and practices, the action of STARTING is important. In fact,...
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Ed Petty
- Jun 20, 2022
- 3 min
Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...
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Ed Petty
- Jun 14, 2022
- 2 min
Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
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Ed Petty
- May 9, 2022
- 3 min
Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...
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Ed Petty
- May 3, 2022
- 2 min
Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
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Ed Petty
- Apr 5, 2022
- 3 min
Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
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Ed Petty
- Mar 28, 2022
- 1 min
Make each day an Ode to Joy!
“Music is ... a higher revelation than all Wisdom & Philosophy” ― Ludwig van Beethoven Take 5 minutes. This is is an inspirational...
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Ed Petty
- Mar 22, 2022
- 3 min
What You Must Do Before You Try to Improve Your Practice
We are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...
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Ed Petty
- Mar 1, 2022
- 3 min
Everything Else! Why The Goal Driven Practice is More Profitable and More Fun
What gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...
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Ed Petty
- Feb 15, 2022
- 3 min
The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
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Ed Petty
- Sep 2, 2021
- 8 min
How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)
"Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...
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Ed Petty
- Aug 26, 2021
- 6 min
Goal-Driven Customer Service (Part 1 of 2)
“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...
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Ed Petty
- Aug 20, 2021
- 4 min
How To Develop Your Niche for Greater Profit and Better Care
You can try to sell ice water to Eskimos or sandbags to desert dwellers, but you would go broke. You need to offer your services to those...
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