Having a scoreboard can help your team be more engaged in the business. A great example is keeping a line graph of the percentage of kept appointments. This helps the front desk team manage themselves by objectively showing how they are doing in keeping patients on track. You can miss the good things -- as well as the coming crash. Numbers help you predict what needs fixing before things get ugly and what needs reinforcement to keep the good times going.

Get Off the Internet and Into the Neighborhood This Summer. Send this email back to us with a Please send screening form, and we'll send you a form that worked well for us. I may host a short webinar on this later this month, just because it is such a simple and potentially rewarding marketing procedure. It has a very good ROI. A well-run screening can generate 5 or more new patients in an afternoon. Let me know if you'd be interested for your staff.

A sport is an activity you play to win. The keyword is PLAY. Not fight, not stress —but play. When work becomes too serious, mistakes multiply and stress fills the room. In a chiropractic practice, patients feel that. Trust me — I've seen it work both ways. A too-serious office, and numbers go down. A focused but playful office, and numbers go up.

Trust in medical doctors has collapsed — from 71.5% in 2020 to just 40.1% in 2024. (See my earlier newsletter.) Patients are looking for something else! That would be YOU! The M.D.'s whom I listened to and briefly talked with this last weekend described how practical remedies to COVID were suppressed, and how they saw patients unnecessarily suffer and die. They touched upon how, as highly regarded doctors, they were vilified, fired, and slandered for their work using safe b

There are plenty of examples of these two success drivers in business and in sports teams. But these elements find their parallel in physics. When everyone (or everything) is moving in the same direction for the same reason -- a "flow" state is achieved. You may have felt it before. But it doesn't usually last. Staff change, you change, computer software needs to be updated, backlog found in insurance, and so on. Issues crop up. But with consistent leadership, you find new

But when you are "dangerous" — when you stand firmly for the truth that the body is designed to heal, not to be a lifetime customer of the pharmaceutical treadmill, you become a beacon. Patients today are not looking for more of the same. They are looking for a doctor who stands for something real, regardless of the P.R. cost. Being dangerous is your greatest marketing asset. It builds a level of trust that no institution can break. The patients who are waking up to this rea

As chiropractic and natural healthcare professionals, you’ve always stood outside the medical matrix and big pharma oligarchy. In marketing terms, that’s positioning: you are positioned in the marketplace as providing natural, honest wellness for the whole family. In this climate, trust is your strongest marketing asset.

But as the world becomes more robotized, what you have becomes even more valuable. You have LIFE. You are real and can feel. You are like your patients and potential patients. This is, and always has been, the Unique Selling Proposition of chiropractic – the human touch, person to person. Grass roots and local.

Two Hidden Benefits: First, they reinforce wins for your patients. Second, patient reviews keep the WHY in mind for you and your team.

He had his son focus on the phrase “green and clean.” Not rules or steps, but an image. A purpose. Over time, once his son truly understood that the end in mind was green and clean, he could do the job on his own. The lesson is simple: when the goal and purpose are clear, performance follows.

The keys to achieving goals are simple. Not easy — but simple. Even when you use the right keys — the fundamental elements required to achieve your goals — there is no guarantee the process will be fast or painless.

42 more days until a New Year is here. Before we know it, it will be at our morning doorstep. Like a happy eager dog ready to be taken for its morning walk, tail a wagin’. But before we look at all what is coming, we have the next few weeks to wrap up 2025. This includes the Holidays, both in business and in our personal lives. We also have all the year-end admin details to complete. NOW is the time to nail everything down --- to plan the events and complete the admin tasks.

One of the simplest ways to smooth out that roller coaster is to assign a trusted staff member a small, defined role as marketing coordinator — just four hours a week. Their job isn’t to “do all the marketing.” It’s to make sure your systems keep moving — recalls, referral programs, tracking metrics, and keeping new ideas alive. This small shift removes one of the biggest log jams in most chiropractic offices — marketing inconsistency — and replaces it with predictable, sust

Many offices we work with now generate most of their new patients through relationship marketing, though I doubt if they call it such. They do not pay for advertising and have all the patients they can handle. This is very cost-effective! My definition of relationship marketing: Relationship marketing involves creating trust-based relationships with patients and referral sources, generating loyalty and organic referrals through genuine care and ongoing connection.

When opening a new office, the new business owner, of course, builds their new business on their behavior. It is their ambitious determination that is driving the initial growth of the practice. So, yes, a Personality Driven practice works at the launch of a new endeavor. What else is there? A dream, and the raw desire to manifest it. However, after the practice is up and running, it needs to transition into a Goal Driven and systematized business.

We’re about to enter the final quarter of 2025. Will 2025 be a “winning” year for you? Are you set to beat last year? Will the next 3 months be better than in earlier years? It can be. IT STARTS WITH A PLAN

What is the first thing you need to do to improve the number of new patients into your chiropractic and healthcare practice? Before you start promotions, improve what you are promoting – and never stop.

Using Football and Sports to Market Your Services You can position your office as a resource for athletes of all ages and all types. This gives you instant and outstanding credibility. Promote the fact that football and all athletics are improved through chiropractic care. 4 quick tips on what you can do now and 4 tips on how to implement them.

In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral. I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

A practice is a network of relationships that's created and sustained through service and communication. If you aren’t communicating with your patients – active and inactive - you won’t have much of a practice.