I call this being trapped, mostly unknowingly, in a Personality-Driven Practice. It is hard to break out of this gerbil wheel. Making the shift from personality driven to goal driven. This is what we call a Goal Driven Business, which you should have after 4-6 years in practice. Unfortunately, most doctors get stuck in the hero role of the entrepreneur who still needs to command the daily operation. The first step is to define your goals.

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out. “80 percent of success is showing up” (Woody Allen)*

"The size of a chiropractor's business depends upon: -1st – His ability to notify people who he is, what he is, and where. -2nd – His systematization to take care of it as it grows and increases in volume." - B.J. Palmer (1920, from Up From Below the Bottom)

He said that the largest expense any chiropractor has was an “under-trained” team. The reason perhaps you were and are able to impart passion and education to your team, the "Why" of your practice, is because you first have it. It has to first start with the doctor.”

If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

a true story from an office about max capacity constraints and how to find and fix the real cause.

Intrinsic and extrinsic rewards, how they both play a part in rewarding and motivating your staff.

The importance of recognizing your support team members to keep the team strong.

A practice is a network of relationships created and sustained through communication and service.

Situational awareness is necessary. But keep the patients in the forefront.

A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed

If you want more chiropractic patients and to deliver more services, you need to manage the 3 A’s of practice marketing.

Bravery is one of the themes of our practice manager training program.

There is good marketing, better marketing, and best marketing. There is only one kind of bad practice marketing. That is … NO marketing

Goal Driven time management procedures allow us to get more done during our day's working hours

Properly implemented, more services from machines or providers can improve the quality and quantity of outcomes and improve the bottom line.

How is Your Check-in and Check-out Procedure in Your Chiropractic and Healthcare Practice?