top of page


How to Prevent Your Chiropractic and Healthcare Practice from Eroding
In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral.
I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

Ed Petty
21 hours ago2 min read


Making Our Independence Count in Chiropractic and Natural Healthcare
We are free and independent -- and have been given the opportunity to grow our business and serve our communities. And this is what you and your team are doing.
To all of us here at Petty Michel & Associates, you, and your team, represent the American Spirit of 1776.

Ed Petty
Jun 302 min read


Discipline and Chiropractic and Healthcare Practice Success
I have often noticed a correlation between doctors who lift weights also have successful practices. I also know that “correlation is not causation.” Weight training takes effort. It can be exhausting. It can cause discomfort. You must do it with consistency and sacrifice other activities to spend time with your weights. But it leads to better health and is good for you. I think successful people are willing to put themselves through discomfort for a worthy goal. It's all disc

Ed Petty
Jun 103 min read


Discipline
Discipline tent poster . a culture of discipline is not a principle of business; it is a principle of greatness. Collins,J.C. Good to Great

Ed Petty
Jun 61 min read


Don’t Miss Chiropractic and Healthcare Marketing Opportunities This Month
Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out.
“80 percent of success is showing up” (Woody Allen)*

Ed Petty
May 63 min read


Momentum Magic: How the Flywheel Effect Boosts Your Chiropractic Practice and Service Business
If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

Ed Petty
Apr 153 min read


How Fast Case Management Can Improve Service and Retention in Your Chiropractic Healthcare Practice
In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Ed Petty
Apr 82 min read


Mastering Your Skills in Your Chiropractic, Healthcare, and Service Business
Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

Ed Petty
Apr 13 min read


How to Overcome Your Biggest Barrier in Chiropractic Healthcare Practice Marketing
Three basic reasons for inconsistent marketing are explained in this article. The Community Education Program solves these issues.

Ed Petty
Feb 43 min read


Does Your Chiropractic Practice Have Team Bonuses?
Intrinsic and extrinsic rewards, how they both play a part in rewarding and motivating your staff.

Ed Petty
Oct 22, 20243 min read


Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Ed Petty
May 6, 20241 min read


Have You Mapped Your Patient's Health Journey?
Customer Journey Mapping is a procedure used to visualize and analyze customers' end-to-end experience as they interact with your practice.

Ed Petty
Mar 12, 20243 min read


Improving Chiropractic Patient Follow Through
The outcomes you produce as a doctor depend upon the patient following through with their care plan.

Ed Petty
Aug 29, 20232 min read


The Truth In Chiropractic and Health Care Marketing
The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...

Ed Petty
May 2, 20233 min read


The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.

Ed Petty
Feb 14, 20233 min read


How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...

Ed Petty
Feb 8, 20224 min read


The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...

Ed Petty
Jan 25, 20223 min read


Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...

Ed Petty
Jan 4, 20222 min read


Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...

Ed Petty
Dec 3, 20211 min read


The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.

Ed Petty
Nov 9, 20214 min read
bottom of page