I call this being trapped, mostly unknowingly, in a Personality-Driven Practice. It is hard to break out of this gerbil wheel. Making the shift from personality driven to goal driven. This is what we call a Goal Driven Business, which you should have after 4-6 years in practice. Unfortunately, most doctors get stuck in the hero role of the entrepreneur who still needs to command the daily operation. The first step is to define your goals.

Offline, old-school marketing, mixed with some on-line marketing will, over time, establish your dominance in the special niche you’ve carved out. “80 percent of success is showing up” (Woody Allen)*

If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

Chiropractic healthcare and aesthetic practices that have managers provide better service and have greater revenue.

4 propositions, even principles, that can help you develop your practice and business. They are based upon years of working with do

The New Will of the world encompasses major shifts in social values, including a desire for meaningful, purpose-driven work.

A brief morning team meeting can significantly enhance patient care quality, increase patient volume and referrals, and improve organization

Three basic reasons for inconsistent marketing are explained in this article. The Community Education Program solves these issues.

Kindness is acting with concern for others without expecting praise or reward in return. While adjusting a patient you are simply helping.

Intrinsic and extrinsic rewards, how they both play a part in rewarding and motivating your staff.

“Over the long run, superior performance depends on superior learning.”— Peter Senge

Olympic athletes and practice owners need unwavering focus, resilience, and the ability to turn challenges into opportunities for growth

A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.

Bravery is one of the themes of our practice manager training program.

Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.