Growing your practice from the inside out.
Here are 4 propositions, even principles, that can help you develop your practice and business. They are based upon years of working with doctors and staff like you.
#1. PRACTICE SUCCESS DEPENDS ON JUST TWO FACTORS
The quality of clinical outcomes.
The quality of support.
RESULTS
Nothing takes the place of world-class outcomes.
Dr. Clarence Gonstead said, "Our future will be our results."
Results count—quality counts. This is what people want – results and great service.
Given that your practice provides excellent results, there is only one thing left that you need:
SUPPORT
Support can be a deceptive factor in your practice. As a practice grows, the administrative demands increase exponentially. These demands can be overlooked and even camouflaged. This is because as the doctor and owner, your focus is on patients rather than the supportive infrastructure needed to see those patients.
With every new patient comes 100 or so details that need to get done. These include the obvious, such as scheduling and billing.
But there are hundreds of behind-the-scenes details with staff, reports, statistics, employee manuals, job descriptions, reviews, upkeep of the office, recalling, re-submitting, patient financial consultations, referral generation, internal marketing, and external marketing. marketing projects, and the list goes on and on.
And if your team is already busy dealing with their jobs, all these other details float up to you – and end up jamming your clinical work and leadership.
It is NOT chiropractic that slows you down – it is EVERYTHING ELSE!
#2. BETTER SUPPORT = MORE AND BETTER SERVICES = BETTER REVENUE
This is a simple formula: If you improve the support of your services, your services will also improve – both in quality and quantity. Then, in turn, with more and better services, your revenue will increase.
This is logical, right?
Support improves, then services improve, then income improves.
#3. BETTER MANAGEMENT – PETTY, MICHEL & ASSOCIATES
We have observed that the best offices usually had someone acting as a manager. They weren't fully trained or empowered, but nevertheless, they helped support their team and doctors.
Despite not being trained, offices with managers outperformed those without managers. They showed higher and more stable production. The smarter business owners and best offices always had someone who acted in the manager role.
But it wasn't just us that made this observation.
# 4. BETTER MANAGEMENT – GALLUP
Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Its conclusions and advice are based upon empirical evidence -- not opinion.
In their book, It's the Manager, Gallup states:
"Based on our largest global study of the future of work...the quality of managers and team leaders is the single biggest factor in your organization's long-term success."
Note that Gallup says “…the single biggest factor…”
That is a powerful statement!
ENTER THE GOAL DRIVEN PRACTICE MBA
Because of these observations, propositions, and essentially principles, we started something never seen before in chiropractic – a program to train managers.
We call it the Goal Driven Practice MBA.
I encourage you to learn more about it.
And even if you don’t want to have your manager trained, consider the above observations and propositions carefully and see how you can apply them in your practice.
Our next program starts the first of April.
If you are interested, reply to this email and Linda – our manager and the best manager any team could have! – will receive it and contact you to set up a time for us to chat to see if it the program is a good fit for you. You can also contact her by phone at
one (two six two) 749-0221.
The training is highly personalized and we only accept 10 offices.
This program may be just what you need, and if so, seize it now!
And...
Seize the Future,
Ed
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PS. MBA 2025. Our next MBA program will begin March 31st. We only take a limited number of students, so if you are interested, please get on our wait list today.
"Based on our largest global study of the future of work...the quality of managers and team leaders is the single biggest factor in your organization's long-term success." Gallup
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If your practice-building efforts aren’t taking you to your goals, there are reasons -- many of which are hidden from you.
Find out what they are and how to sail to your next level by getting and implementing my book, The Goal Driven Business.
The Goal Driven Business
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