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    The SPARKLING Practice and How to Achieve It : Synergy is the Key
    Ed Petty
    • May 24
    • 2 min

    The SPARKLING Practice and How to Achieve It : Synergy is the Key

    We just awarded a two-doctor chiropractic office employee the SPARKLE award for outstanding service to patients and team members for 21...
    27 views0 comments
    Improve Patient Retention Through Onboarding and Gamification
    Ed Petty
    • May 9
    • 3 min

    Improve Patient Retention Through Onboarding and Gamification

    It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...
    12 views0 comments
    Call Your Mom
    Ed Petty
    • May 3
    • 2 min

    Call Your Mom

    When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
    11 views0 comments
    The Missing Role in Your Practice
    Ed Petty
    • Mar 15
    • 4 min

    The Missing Role in Your Practice

    The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
    22 views0 comments
    Goal Driven Job Descriptions
    Ed Petty
    • Feb 22
    • 4 min

    Goal Driven Job Descriptions

    In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...
    15 views0 comments
    The Goal Driven Front Desk
    Ed Petty
    • Feb 15
    • 3 min

    The Goal Driven Front Desk

    A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
    64 views0 comments
    Are Your “Engines” Driving Your Practice?
    Ed Petty
    • Feb 1
    • 2 min

    Are Your “Engines” Driving Your Practice?

    Any practice has 5 separate engines that work synergistically to drive the practice towards its goals.
    19 views0 comments
    The Cathedral, Stone Blocks, and Your Goals
    Ed Petty
    • Jan 18
    • 3 min

    The Cathedral, Stone Blocks, and Your Goals

    (This is the third in our series on goals.) The Cathedral, Stone Blocks, and Your Goals Christopher Wren was one of the greatest English...
    20 views0 comments
    Why Goals Work and How to Harness Their Power for Greater Prosperity
    Ed Petty
    • Jan 11
    • 5 min

    Why Goals Work and How to Harness Their Power for Greater Prosperity

    The principle why goals work is explained.
    61 views0 comments
    Whose Goals: Yours or Theirs?
    Ed Petty
    • Jan 4
    • 2 min

    Whose Goals: Yours or Theirs?

    At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
    50 views0 comments
    Goal-Driven Customer Service (Part 1 of 2)
    Ed Petty
    • Aug 26, 2021
    • 6 min

    Goal-Driven Customer Service (Part 1 of 2)

    “Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...
    10 views0 comments
    CONFESSIONS OF A CREATIVE REBEL - and How You Can Be One Too
    Ed Petty
    • Aug 3, 2021
    • 5 min

    CONFESSIONS OF A CREATIVE REBEL - and How You Can Be One Too

    FORTY SEVEN YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World...
    19 views0 comments
    The Future Belongs to the Best!
    Ed Petty
    • Jun 7, 2021
    • 4 min

    The Future Belongs to the Best!

    A few years ago, a staff member at an I office visited confided in me and told me the following story: “Our office was really slowing...
    2 views0 comments

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