Grateful for the Future
Gratitude is not only the greatest of virtues, but the parent of all others. (Cicero, Pro Lancio, 100 BC) As many of us in the U.S....
Ed Petty
- Oct 25
- 3 min
PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...
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Ed Petty
- Oct 18
- 2 min
In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...
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Ed Petty
- Oct 4
- 2 min
Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...
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Ed Petty
- Aug 23
- 1 min
Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...
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Ed Petty
- Aug 23
- 3 min
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
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Ed Petty
- Aug 15
- 2 min
The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....
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Ed Petty
- Jul 18
- 3 min
Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...
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Ed Petty
- May 24
- 2 min
The SPARKLING Practice and How to Achieve It : Synergy is the Key
We just awarded a two-doctor chiropractic office employee the SPARKLE award for outstanding service to patients and team members for 21...
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Ed Petty
- May 9
- 3 min
Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...
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Ed Petty
- May 3
- 2 min
Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
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Ed Petty
- Mar 15
- 4 min
The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
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Ed Petty
- Feb 22
- 4 min
Goal Driven Job Descriptions
In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...
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Ed Petty
- Feb 15
- 3 min
The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
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Ed Petty
- Feb 1
- 2 min
Are Your “Engines” Driving Your Practice?
Any practice has 5 separate engines that work synergistically to drive the practice towards its goals.
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Ed Petty
- Jan 18
- 3 min
The Cathedral, Stone Blocks, and Your Goals
(This is the third in our series on goals.) The Cathedral, Stone Blocks, and Your Goals Christopher Wren was one of the greatest English...
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Ed Petty
- Jan 11
- 5 min
Why Goals Work and How to Harness Their Power for Greater Prosperity
The principle why goals work is explained.
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Ed Petty
- Jan 4
- 2 min
Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
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Ed Petty
- Aug 26, 2021
- 6 min
Goal-Driven Customer Service (Part 1 of 2)
“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...
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Ed Petty
- Aug 3, 2021
- 5 min
CONFESSIONS OF A CREATIVE REBEL - and How You Can Be One Too
FORTY SEVEN YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World...
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