2026 is going to be a pivotal year for every healthcare business owner. Perhaps more than any other year before. I’ll explain more about this in upcoming newsletters, but please note: 2026 can be the year you see your Best Ever. BUT FOR NOW, let’s get your marketing structured and stronger than ever. In healthcare marketing, you are selling the invisible.

One of the simplest ways to smooth out that roller coaster is to assign a trusted staff member a small, defined role as marketing coordinator — just four hours a week. Their job isn’t to “do all the marketing.” It’s to make sure your systems keep moving — recalls, referral programs, tracking metrics, and keeping new ideas alive. This small shift removes one of the biggest log jams in most chiropractic offices — marketing inconsistency — and replaces it with predictable, sust

A practice is a network of relationships that's created and sustained through service and communication. If you aren’t communicating with your patients – active and inactive - you won’t have much of a practice.

In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Your chiropractic healthcare practice is a network of relationships created and sustained through communication and service.

Let the parties begin! It’s beginning to look a lot like that special time of year. That very busy time of year with parties, food,...

Start Each Day with Service First Do you want a fast, simple and very effective procedure that Improves patient retention Improves...

This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....