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    Relationship Marketing
    Ed Petty
    • Apr 12
    • 4 min

    Relationship Marketing

    Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
    57 views0 comments
    The Missing Role in Your Practice
    Ed Petty
    • Mar 15
    • 4 min

    The Missing Role in Your Practice

    The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
    22 views0 comments
    The Goal Driven Front Desk
    Ed Petty
    • Feb 15
    • 3 min

    The Goal Driven Front Desk

    A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
    64 views0 comments
    How to Create a Full Appointment Book with Goal Driven Marketing
    Ed Petty
    • Feb 8
    • 4 min

    How to Create a Full Appointment Book with Goal Driven Marketing

    Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...
    41 views0 comments
    Are Your “Engines” Driving Your Practice?
    Ed Petty
    • Feb 1
    • 2 min

    Are Your “Engines” Driving Your Practice?

    Any practice has 5 separate engines that work synergistically to drive the practice towards its goals.
    19 views0 comments
    The Cobbler’s Wife Has No Shoes
    Ed Petty
    • Jan 25
    • 3 min

    The Cobbler’s Wife Has No Shoes

    And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...
    19 views0 comments
    Whose Goals: Yours or Theirs?
    Ed Petty
    • Jan 4
    • 2 min

    Whose Goals: Yours or Theirs?

    At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
    50 views0 comments
    Health Never Takes a Holiday
    Ed Petty
    • Dec 3, 2021
    • 1 min

    Health Never Takes a Holiday

    An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...
    5 views0 comments
    The Problem With Seminars
    Ed Petty
    • Nov 9, 2021
    • 4 min

    The Problem With Seminars

    The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.
    57 views0 comments
    SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
    Ed Petty
    • Oct 22, 2021
    • 4 min

    SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.

    SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...
    10 views0 comments
    The Mental Immune System
    Ed Petty
    • Sep 30, 2021
    • 2 min

    The Mental Immune System

    A healthy body has a well-functioning system to protect it or make it physically immune from disease. I am sure you have seen this occur...
    42 views0 comments
    KINDNESS  and the Strength of Your Practice
    Ed Petty
    • Sep 10, 2021
    • 2 min

    KINDNESS and the Strength of Your Practice

    A practice is a network of relationships that is created and sustained through communication and service. I have used this definition for...
    18 views0 comments
    How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)
    Ed Petty
    • Sep 2, 2021
    • 8 min

    How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)

    "Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...
    9 views0 comments
    Goal-Driven Customer Service (Part 1 of 2)
    Ed Petty
    • Aug 26, 2021
    • 6 min

    Goal-Driven Customer Service (Part 1 of 2)

    “Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...
    10 views0 comments
    How To Develop Your Niche for Greater Profit and Better Care
    Ed Petty
    • Aug 20, 2021
    • 4 min

    How To Develop Your Niche for Greater Profit and Better Care

    You can try to sell ice water to Eskimos or sandbags to desert dwellers, but you would go broke. You need to offer your services to those...
    14 views0 comments
    The Five Engines Driving Your Business Towards Your Goals
    Ed Petty
    • Aug 17, 2021
    • 4 min

    The Five Engines Driving Your Business Towards Your Goals

    Having goals is not enough. Your business needs power, and lots of it, to propel it to its goals. There are five primary engines that you...
    16 views0 comments
    Kaizen: Constant Practice Improvement – From Wooden to Deming
    Ed Petty
    • Aug 6, 2021
    • 3 min

    Kaizen: Constant Practice Improvement – From Wooden to Deming

    Plan now for 2022....What improvements do you need to make in your practice? Managing your practice is similar to managing a sports team...
    2 views0 comments
    CONFESSIONS OF A CREATIVE REBEL - and How You Can Be One Too
    Ed Petty
    • Aug 3, 2021
    • 5 min

    CONFESSIONS OF A CREATIVE REBEL - and How You Can Be One Too

    FORTY SEVEN YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World...
    19 views0 comments
    Tempus Fugit (time flies)
    Ed Petty
    • Jul 28, 2021
    • 2 min

    Tempus Fugit (time flies)

    As the ancient Greek reminds us, Time Flies — and July comes at us fast. We are halfway through the year – 2021! While enjoying the...
    5 views0 comments
    The Goal Driven Business:  Special Independence Day Offer
    Ed Petty
    • Jul 3, 2021
    • 4 min

    The Goal Driven Business: Special Independence Day Offer

    Greetings, I went and wrote a book! Took me more than 5 years. Here it is: It is called: The Goal Driven Business A New Business-Building...
    8 views0 comments
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