Ed PettyApr 124 minRelationship MarketingBuild and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
Ed PettyMar 154 minThe Missing Role in Your PracticeThe cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
Ed PettyFeb 153 minThe Goal Driven Front DeskA dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
Ed PettyFeb 84 minHow to Create a Full Appointment Book with Goal Driven MarketingHappy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...
Ed PettyFeb 12 minAre Your “Engines” Driving Your Practice?Any practice has 5 separate engines that work synergistically to drive the practice towards its goals.
Ed PettyJan 253 minThe Cobbler’s Wife Has No ShoesAnd Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...
Ed PettyJan 42 minWhose Goals: Yours or Theirs?At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
Ed PettyDec 3, 20211 minHealth Never Takes a HolidayAn ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...
Ed PettyNov 9, 20214 minThe Problem With SeminarsThe problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.
Ed PettyOct 22, 20214 minSPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...
Ed PettySep 30, 20212 minThe Mental Immune SystemA healthy body has a well-functioning system to protect it or make it physically immune from disease. I am sure you have seen this occur...
Ed PettySep 10, 20212 minKINDNESS and the Strength of Your PracticeA practice is a network of relationships that is created and sustained through communication and service. I have used this definition for...
Ed PettySep 2, 20218 minHow to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)"Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...
Ed PettyAug 26, 20216 minGoal-Driven Customer Service (Part 1 of 2)“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...
Ed PettyAug 20, 20214 minHow To Develop Your Niche for Greater Profit and Better CareYou can try to sell ice water to Eskimos or sandbags to desert dwellers, but you would go broke. You need to offer your services to those...
Ed PettyAug 17, 20214 minThe Five Engines Driving Your Business Towards Your GoalsHaving goals is not enough. Your business needs power, and lots of it, to propel it to its goals. There are five primary engines that you...
Ed PettyAug 6, 20213 minKaizen: Constant Practice Improvement – From Wooden to DemingPlan now for 2022....What improvements do you need to make in your practice? Managing your practice is similar to managing a sports team...
Ed PettyAug 3, 20215 minCONFESSIONS OF A CREATIVE REBEL - and How You Can Be One TooFORTY SEVEN YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World...
Ed PettyJul 28, 20212 minTempus Fugit (time flies)As the ancient Greek reminds us, Time Flies — and July comes at us fast. We are halfway through the year – 2021! While enjoying the...
Ed PettyJul 3, 20214 minThe Goal Driven Business: Special Independence Day OfferGreetings, I went and wrote a book! Took me more than 5 years. Here it is: It is called: The Goal Driven Business A New Business-Building...