From a marketing standpoint, you must distinguish your health services as unique from comparable alternatives. If you just go along to get along, you run the risk of becoming a mishmash, an alloy, a blend that gets lost in the crowd

I have often noticed a correlation between doctors who lift weights also have successful practices. I also know that “correlation is not causation.” Weight training takes effort. It can be exhausting. It can cause discomfort. You must do it with consistency and sacrifice other activities to spend time with your weights. But it leads to better health and is good for you. I think successful people are willing to put themselves through discomfort for a worthy goal. It's all disc

Discipline tent poster . a culture of discipline is not a principle of business; it is a principle of greatness. Collins,J.C. Good to Great

You will find that honest interest in people is one of your best “tools” for retention. People respond positively to authentic curiosity about them. “Betty, where did you find those blue shoes?” “So Frank, I have always wondered, why do you guys call yourselves the Kiwanis?

Here is a quote from President John F. Kennedy that suggests how we should express our gratitude.

I call this being trapped, mostly unknowingly, in a Personality-Driven Practice. It is hard to break out of this gerbil wheel. Making the shift from personality driven to goal driven. This is what we call a Goal Driven Business, which you should have after 4-6 years in practice. Unfortunately, most doctors get stuck in the hero role of the entrepreneur who still needs to command the daily operation. The first step is to define your goals.

the more you are motivated by love, the more fearless & free your action will be - dalai lama

"The size of a chiropractor's business depends upon: -1st – His ability to notify people who he is, what he is, and where. -2nd – His systematization to take care of it as it grows and increases in volume." - B.J. Palmer (1920, from Up From Below the Bottom)

If you keep doing what works, and then make improvements along the way, and adapt as needed to changes in the marketplace, you will be able to generate more production with less effort.

In the end, everything we do is to help each patient reach their goal of better health. This is the ultimate goal of case management meeting

Challenge yourself and your team to continue to master the skills of your profession. Always do this first before you worry about marketing.

Chiropractic healthcare and aesthetic practices that have managers provide better service and have greater revenue.

4 propositions, even principles, that can help you develop your practice and business. They are based upon years of working with do

A brief morning team meeting can significantly enhance patient care quality, increase patient volume and referrals, and improve organization

a true story from an office about max capacity constraints and how to find and fix the real cause.

Three basic reasons for inconsistent marketing are explained in this article. The Community Education Program solves these issues.

A couple of factors in our recent national election can give natural healthcare business owners and entrepreneurs optimism for a better 2025

Intrinsic and extrinsic rewards, how they both play a part in rewarding and motivating your staff.

“Over the long run, superior performance depends on superior learning.”— Peter Senge

Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team