Hiring, Retaining, and Engaging Staff Post COVID
The Goal Driven Practice by Gallup I remember listening to Bruce Lipton talking in San Francisco at a Life West seminar about how...
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Ed Petty
- May 23
- 3 min
Do What You Do Best - and Delegate All the Rest
Doctors doctor. They care for patients and earn their trust. They get results and sweat the details. It is upon your services as a caring...
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Ed Petty
- May 2
- 3 min
The Truth In Chiropractic and Health Care Marketing
The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...
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Ed Petty
- Apr 17
- 3 min
Chiropractic Has Always Been Organic
Align Earth Day promotion with your services to boost your marketing. You can improve your marketing by aligning your services with...
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Ed Petty
- Apr 4
- 4 min
The Problem with Your Chiropractic and Health Care Marketing May Not Be What You Think
There could be a hidden barrier that jams your growth and holds you back. MOST OFFICES WANT TO IMPROVE THEIR NEW PATIENT ACQUISITION....
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Ed Petty
- Mar 20
- 3 min
Will AI replace chiropractors? I asked AI.
I asked AI if it will replace chiropractors?
It gave an lengthy and intelligent answer, and I gave mine.
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Ed Petty
- Mar 13
- 3 min
The Patient Handoff
Improving your patient's experience There are subtle and brief moments in your chiropractic or other health practice when you and your...
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Ed Petty
- Feb 20
- 3 min
She Wanted to Teach Chiropractic Staff
Achieve Greater Prosperity through Goals, Leadership, and Teaching. Effective leaders are, first and foremost, good teachers. -- John...
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Ed Petty
- Feb 7
- 2 min
Bruce Lipton and Physician Health Thyself
Edward Petty with Bruce Lipton, PhD Why doctors should stay Innately positive and healthy Chiropractic is more than a mechanical act to...
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Ed Petty
- Nov 1, 2022
- 3 min
Improving Patient Follow Through
The new patient log and checklist Working with different offices, we are always reminded of the fundamentals that apply universally. For...
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Ed Petty
- Oct 18, 2022
- 2 min
In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...
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Ed Petty
- Sep 13, 2022
- 3 min
Are Your Patients Ready for "Flu Season"?
Are your patients ready for the flu season? Big Pharma is. If you haven’t seen the ads yet, you will soon. And so will your patients and...
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Ed Petty
- Aug 30, 2022
- 3 min
Staff as Support Professionals and Experts
"No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to...
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Ed Petty
- Aug 1, 2022
- 3 min
Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...
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Ed Petty
- Jun 20, 2022
- 3 min
Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...
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Ed Petty
- Apr 18, 2022
- 4 min
How to Hire the Best in 2022
How to hire the best team members in 2020 requires two essential actions.
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Ed Petty
- Apr 12, 2022
- 1 min
Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.
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Ed Petty
- Apr 11, 2022
- 4 min
Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
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Ed Petty
- Apr 5, 2022
- 3 min
Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
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Ed Petty
- Mar 28, 2022
- 1 min
Make each day an Ode to Joy!
“Music is ... a higher revelation than all Wisdom & Philosophy” ― Ludwig van Beethoven Take 5 minutes. This is is an inspirational...
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