Ed PettyApr 194 minHow to Hire the Best in 2022How to hire the best team members in 2020 requires two essential actions.
Ed PettyApr 121 minVideo Supplement to Relationship MarketingEd Petty explaining keys to relationship markting.
Ed PettyApr 124 minRelationship MarketingBuild and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
Ed PettyApr 53 minWhich is Better for You: Direct Marketing or Indirect Marketing?Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
Ed PettyMar 281 minMake each day an Ode to Joy!“Music is ... a higher revelation than all Wisdom & Philosophy” ― Ludwig van Beethoven Take 5 minutes. This is is an inspirational...
Ed PettyMar 223 minWhat You Must Do Before You Try to Improve Your PracticeWe are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...
Ed PettyMar 154 minThe Missing Role in Your PracticeThe cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
Ed PettyMar 83 minMotivationNo matter how many goals you say you have or how you write them out, unless you have the motivation to achieve them – you won't....
Ed PettyMar 13 minEverything Else! Why The Goal Driven Practice is More Profitable and More FunWhat gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...
Ed PettyFeb 224 minGoal Driven Job DescriptionsIn a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...
Ed PettyFeb 153 minThe Goal Driven Front DeskA dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
Ed PettyAug 17, 20214 minThe Five Engines Driving Your Business Towards Your GoalsHaving goals is not enough. Your business needs power, and lots of it, to propel it to its goals. There are five primary engines that you...
Ed PettyAug 6, 20213 minKaizen: Constant Practice Improvement – From Wooden to DemingPlan now for 2022....What improvements do you need to make in your practice? Managing your practice is similar to managing a sports team...
Ed PettyAug 3, 20215 minCONFESSIONS OF A CREATIVE REBEL - and How You Can Be One TooFORTY SEVEN YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World...
Ed PettyJul 3, 20214 minThe Goal Driven Business: Special Independence Day OfferGreetings, I went and wrote a book! Took me more than 5 years. Here it is: It is called: The Goal Driven Business A New Business-Building...
Ed PettyJun 23, 20215 minUsing the Power of Simplicity to Develop Your Practice“The way we’re running the company, the product design, the advertising– it all comes down to this: let’s make it simple, really simple.” ...
Ed PettyJun 16, 20216 minThe 3 Key Ingredients to Motivating Your TeamMost of your staff are not engaged in the success of your office. Most of them JUST DON’T CARE. At least that is according to a 2015...
Ed PettyJun 9, 20212 minKeep putting your business THEREJust a note here about procedures: Keep the structure of your business – its policies and procedures — in place. As much as you can,...
Ed PettyJun 7, 20214 minThe Future Belongs to the Best!A few years ago, a staff member at an I office visited confided in me and told me the following story: “Our office was really slowing...