Is the Sun the New COVID?
- Ed Petty
- 1 day ago
- 4 min read
A look at who's behind the curtain
Friday morning, I had my annual skin cancer check-up with a dermatologist.
She entered the room hastily and, with forced friendliness, asked me how I was doing while she looked at some papers. Then, she abruptly looked at me, face-to-face, and asked me if I had been using "protection."
I was so shocked, taken off guard, trying to process what she was talking about. I might even have been a little frightened… as if I were a teenage boy on the prowl, and the school counselor were admonishing me to use "protection."
She looked me over. Aside from my "mature spots," my skin was fine. As she was doing so, she cautioned me about the sun and "sun damage" — and talked about little else for the nine minutes she was in the room.
She handed me a prescription for a chemotherapy lotion – but didn't really explain, and was out the door.
I wear a hat and shirt when I am on the water, and it is early in the summer. I understand her point generally, but she was so adamant and abrupt that it was very odd, if not alarming.
I left the clinic and headed to a seminar to hear several prominent M.D.s, including an attorney, discuss their experiences with big Pharma and COVID.
As I drove to the seminar, I wondered… was the SUN going to be the new COVID?
A Look at the Stats in Dermatology
After the seminar, I did some digging. Take a look at these stats:
Dermatology — Dermatology is growing at nearly twice the rate of other medical specialties. The reason is simple: private equity has taken over. Outside investors see this as a money-making opportunity. (Source: JAMA Dermatology, Health Affairs)
Big Pharma – Merck. Merck's skin cancer drug Keytruda is prescribed by dermatologists. This is from their own financial filings:
Yearly Keytruda Sales
2015 $566 million
2018 $7.2 billion
2021 $17.0 billion
2023 $25.0 billion
2024 $29.5 billion
A 52-fold increase in nine years.
Overdiagnosis -- Melanoma diagnoses have risen sixfold over 40 years. Death rates over that same period? Essentially unchanged. What does this mean?
It could be argued that treatments have kept death rates down despite an aging population. OK. But independent researchers make a stronger case: they are overwhelmingly finding and treating tumors that would never have harmed anyone.*
A 2024 study in BMJ Evidence-Based Medicine estimated that 49.7% of melanomas in white men and 64.6% in white women were overdiagnosed in 2018 alone.
And a special note about …. Merck. I can't leave this out, just to show you who is behind the curtain: Merck made Vioxx — the arthritis drug pulled from the market in 2004 after it emerged they had known for years it increased heart attack risk by 400%. An FDA official testified that the delayed recall caused up to 55,000 premature deaths. Merck settled for $4.85 billion.
This is the same company now generating $29.5 billion a year from a skin cancer drug.
The Opportunity in Front of You
Trust in medical doctors has collapsed — from 71.5% in 2020 to just 40.1% in 2024. (See my earlier newsletter.) Patients are not just dissatisfied. They are actively looking for something different.
That would be YOU!
Even the medical doctors are jumping ship.
The M.D.'s whom I listened to and briefly talked with this last weekend described how practical remedies to COVID were suppressed, and how they saw patients unnecessarily suffer and die. They touched upon how, as highly regarded long-term proven doctors, they were vilified, fired, and slandered for their work using safe but "unapproved" procedures. (I have links to their books below. Read them! Fascinating.)
So they started or joined their own new associations.
And I had to chuckle… Here were these exceptional M.D.'s, talking to chiropractors about being marginalized for helping patients outside of institutionally approved protocols. You guys know about that more than anyone!
Also had to smile at the fact that they were all referencing various supplements of one kind or another! (Royal Lee of Standard Process, 1895-1967, may have predicted this!)
So, let me end on this:
The door is wide open for you to grow your practice and business.
You are the good guys!
The patients are already looking for you. Make sure they can find you.
And as a plug, after 40 years in the biz, from Dr. Jim Sigafoose to Dr. Peter McCullough, I know the TOP 3 or 4 key factors that will help you take advantage of this situation. I will be writing about them in the future.
You can contact me for advance notice at any time.
Stay Goal Driven,
Ed
P.S. Kudos and thank you to the Chiropractic Society of Wisconsin for hosting these inspirational doctors.
Dr. Peter A. McCullough and I
Links to their books on Amazon
* BMJ Evidence-Based Medicine (2024) — Adamson AS, Naik G, Jones MA, Bell KJ. "Ecological study estimating melanoma overdiagnosis in the USA using the lifetime risk method." BMJ Evidence-Based Medicine. Published January 19, 2024. doi:10.1136/bmjebm-2023-112460
• JAMA Dermatology (2022) — Kerr KF, et al. "Dermatopathologists' perceptions of melanoma overdiagnosis and their own diagnostic behavior." JAMA Dermatology. Published April 20, 2022
 Dr. Tom and Sue Potisk | THIS BOOK IS MORE THAN JUST THOROUGH. IT'S THE TRUTH! "I started out as a nervous and anxious inexperienced businessman. I was blessed to meet Ed Petty early on and soon got on tract to operating an extremely successful Chiropractic practice, even leading to a successful early retirement. This book is more than just thorough. It's the truth! I saw all his procedures and organization really work." Tom Potisk DC (Group Practice CEO) Author of Reclaim the Joy of Practice. |
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