Our gang just returned from a power-packed chiropractic seminar here in Wisconsin, sponsored by the Chiropractic Society of Wisconsin. Hundreds of doctors and staff attended, with a wide range of education sessions tailored to both groups. I love these brief, high-intensity seminar events to meet new people and reconnect with old acquaintances. Chiropractic is a BIG family!

Trust in medical doctors has collapsed — from 71.5% in 2020 to just 40.1% in 2024. (See my earlier newsletter.) Patients are looking for something else! That would be YOU! The M.D.'s whom I listened to and briefly talked with this last weekend described how practical remedies to COVID were suppressed, and how they saw patients unnecessarily suffer and die. They touched upon how, as highly regarded doctors, they were vilified, fired, and slandered for their work using safe b

But when you are "dangerous" — when you stand firmly for the truth that the body is designed to heal, not to be a lifetime customer of the pharmaceutical treadmill, you become a beacon. Patients today are not looking for more of the same. They are looking for a doctor who stands for something real, regardless of the P.R. cost. Being dangerous is your greatest marketing asset. It builds a level of trust that no institution can break. The patients who are waking up to this rea