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Be Dangerous - In Chiropractic and Healthcare, Standup for Your Patients



Standing with integrity and purpose.

Integrity and Purpose are the Keys to Your Growth in Your Chiropractic and Healthcare Practice

 

We live in a world where what we perceive can be manipulated.


Advertising, public relations, and sophisticated behavior modification strategies are powerful tools. They can generate consensus, approval, and demand for a product, service, or idea.   


A status quo is generated and supported this way.


For example, when I was a kid, everyone smoked cigarettes. Everywhere. It was heavily pushed and advertised -- with M.D.'s no less. And by the Federal Government! (I still remember some of the slogans…! "Winston tastes good like a cigarette should.")


For years, research continued to show that cigarettes were very unhealthy, but this threatened those who profited from their sales.


If you challenged the manufactured consensus and the messaging, you were attacked, like this man was...


Dr. Jeffrey Wigand was a Vice President of Research and Development at Brown & Williamson – tobacco company. In the mid-1990s, he exposed that industry giants were intentionally engineering cigarettes to be more addictive. They responded with a powerful negative P.R. campaign, compiling a 500-page dossier of smears to brand him a liar and using anonymous death threats to silence his testimony.


Cigarettes finally moved to the sidelines, but those same companies (Philip Morris and R.J. Reynolds) moved into the cheap (addictive and harmful) food business—buying up corporations such as Kraft and Nabisco.


There is a money-making complex of industries in which one hand greases the other, a matrix that includes captured lawmakers and professional organizations. Their interests are money and control to keep the money coming. And they have powerful tools to keep this game going.


Many of us are not always familiar with the details, and your patients may be naïve about the attacks launched and sustained through direct and indirect campaigns by these industries.


But to whatever degree you are aware of it, you are on the battlefield – as a player or a piece.


And if you speak up and speak out, if you stand up for your purpose -- you can be attacked.


That's what happened to these doctors:


Peter McCullough, M.D., a renowned cardiologist and professor, was an academic pillar until he advocated early, repurposed treatments for COVID-19. His protocols threatened the pharma-only mandate, so the establishment unleashed a negative P.R. campaign, branding him a "misinformation spreader." They stripped his journal editor roles, forced him out of his university health system, and revoked his board certifications.


Pierre Kory, M.D., a leading critical care specialist, promoted protocols similar to McCullough's early protocols. He was attacked for disseminating "dangerous misinformation," and faced platform censorship, suppressed Senate testimony, and lost hospital affiliations. The American Board of Internal Medicine later revoked his certifications.


Simone Gold, M.D., J.D., an emergency physician and founder of America's Frontline Doctors, spoke against mandated protocols. The establishment painted her as "unhinged," deplatformed her group, fired her, and she was arrested and sentenced to prison after January 6.


Eric Nepute, D.C., a vocal chiropractor, got the full-on attack. He dared to suggest that patients focus on immune-supporting nutrients like Vitamin D, Zinc, and Quercetin. The federal government responded by suing him for a theoretical penalty of half a trillion dollars—an absurd effort to bankrupt him and terrify any other practitioner from prioritizing natural health over the pharmaceutical mandate. (I'd say he has bragging rights!)

== == ==

For decades, the chiropractic profession has been the target of this exact same machinery.


When you have a product, service, or clinical truth that threatens a vested interest, you will be fought. So, you are encouraged to hide out. Stay safe. Be agreeable and… tame.  


But when you hide, compromise, or try to be "accepted" by a corrupt medical establishment, you are indistinguishable from the thousands of other providers they already control. 


They win.


But when you are "dangerous" -- when you stand firmly for the truth that the body is designed to heal, not to be a lifetime customer of the pharmaceutical treadmill, you become a beacon.


You are then no longer just a piece on their game board.


Patients today are not looking for more of the same. They are looking for a doctor who stands for real health.


Being dangerous is your greatest marketing asset. It builds a level of trust that no institution can break.


The patients who are waking up to this reality will seek you out because you are a target. They will trust you because you refused to compromise.


Oh, Dr. Nepute -- he is even more dangerous now. He operates 30 clinics!


Stand for the truth and help more people be healthy. That is how you build a business.


Don't be a piece… be a player.


Be Dangerous…


…and Goal Driven,

 

Ed


 P.S. Doctors McCullough, Kory, and Simone – and others – will be speaking at the Wisconsin Society of Chiropractic Society of Wisconsin's VAXCON, April 24-25 at the Dells, WI. See you there!  Link.



*References

·  On Dr. Jeffrey Wigand & The Tobacco Industry: 

·  On the "Tobacco-to-Food" Strategy: 

·  On the Doctors (McCullough, Kory, Gold): 

·  On Dr. Eric Nepute:

 

 

 

 

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