But when you are "dangerous" — when you stand firmly for the truth that the body is designed to heal, not to be a lifetime customer of the pharmaceutical treadmill, you become a beacon. Patients today are not looking for more of the same. They are looking for a doctor who stands for something real, regardless of the P.R. cost. Being dangerous is your greatest marketing asset. It builds a level of trust that no institution can break. The patients who are waking up to this rea