On the other hand, I see doctors too often become focused on scripts, office policies, or promotions. While these need to be addressed, they are not the purpose of the practice. That is why I always stress the importance of getting one of your team members trained as a manager — even part-time. This allows you to delegate much of your management and marketing work so you can focus on results. If you focus on the quality of your care and get great results....your numbers

As chiropractic and natural healthcare professionals, you’ve always stood outside the medical matrix and big pharma oligarchy. In marketing terms, that’s positioning: you are positioned in the marketplace as providing natural, honest wellness for the whole family. In this climate, trust is your strongest marketing asset.

I don’t recall a single doctor telling me they wanted to be chained to their practice so they could never leave it. Nearly every doctor I’ve worked with wanted a business that was not entirely dependent upon their daily production or constant supervision. Michael Gerber (The E-Myth) wrote about the system-driven business. I talk about a Goal Driven Practice. In every case, the objective is the same: The business should not depend on the personality of the owner.

Now, back to those Christmas catalogues from L.L. Bean and Patagonia. Both show how patient, long-term ownership and excellent management, products, and services can build generational wealth over decades of brand-building and customer loyalty. In both cases, the owners who resist the quick sale and instead focus on purpose-driven growth and lasting customer relationships can build legacy companies that dwarf what any early buyer would have paid.

One of the simplest ways to smooth out that roller coaster is to assign a trusted staff member a small, defined role as marketing coordinator — just four hours a week. Their job isn’t to “do all the marketing.” It’s to make sure your systems keep moving — recalls, referral programs, tracking metrics, and keeping new ideas alive. This small shift removes one of the biggest log jams in most chiropractic offices — marketing inconsistency — and replaces it with predictable, sust

What is the first thing you need to do to improve the number of new patients into your chiropractic and healthcare practice? Before you start promotions, improve what you are promoting – and never stop.

I have known chiropractors who did well with a 3-day onboarding process, as well as a 1-day process. We routinely monitor the following with our clients and discuss them monthly in our management meetings where we set up monthly strategies for improvement. First Visits to New Patient Percent Patient Visit Average (Retention – Visits/New Patients) I want to highlight seven factors that are sometimes overlooked.

Improving productivity through greater engagement. I try to base all my practice and business recommendations on observations I have had...