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"What's Wrong with a Chiropractic and Healthcare Personality Practice, He Asked?"
When opening a new office, the new business owner, of course, builds their new business on their behavior. It is their ambitious determination that is driving the initial growth of the practice. So, yes, a Personality Driven practice works at the launch of a new endeavor. What else is there? A dream, and the raw desire to manifest it.
However, after the practice is up and running, it needs to transition into a Goal Driven and systematized business.

Ed Petty
Oct 7, 20253 min read


Fourth Quarter Marketing Planning for Your Chiropractic and Healthcare Practice
We’re about to enter the final quarter of 2025. Will 2025 be a “winning” year for you? Are you set to beat last year? Will the next 3 months be better than in earlier years?
It can be.
IT STARTS WITH A PLAN

Ed Petty
Sep 30, 20253 min read


Why Clear Roles Create a Stronger Chiropractic and Healthcare Practice
Everyone at work fills multiple roles. For example, the front desk may also include a collections role and a promotion role. The doctor may also have the role of CEO, Clinical Director, and business owner. In life, we also wear many hats: father, husband, sometimes handyman, etc.
Just clarifying each role -- and its goal -- can help improve the outcomes in your practice.

Ed Petty
Sep 23, 20253 min read


Want To Generate More New Patients in Your Healthcare and Chiropractic Practice?
What is the first thing you need to do to improve the number of new patients into your chiropractic and healthcare practice? Before you start promotions, improve what you are promoting – and never stop.

Ed Petty
Sep 15, 20253 min read


Don't Get Left Behind
Using Football and Sports to Market Your Services
You can position your office as a resource for athletes of all ages and all types. This gives you instant and outstanding credibility.
Promote the fact that football and all athletics are improved through chiropractic care.
4 quick tips on what you can do now and 4 tips on how to implement them.

Ed Petty
Sep 9, 20253 min read


Improving Case Acceptance and Patient Follow-Through in Chiropractic Care
I have known chiropractors who did well with a 3-day onboarding process, as well as a 1-day process. We routinely monitor the following with our clients and discuss them monthly in our management meetings where we set up monthly strategies for improvement.
First Visits to New Patient Percent
Patient Visit Average (Retention – Visits/New Patients)
I want to highlight seven factors that are sometimes overlooked.

Ed Petty
Sep 2, 20253 min read


Hobby, Practice, Business. Which is it for You as a Chiropractic Doctor?
Then there are the entrepreneurial doctors, those who want to grow their practices beyond themselves. By setting goals and systematizing their procedures, it is possible to “scale,” or grow without a corresponding increase in overhead or ownership time.
Unfortunately, most doctors who work to scale their practices experience the Practice Roller Coaster. This is common, but after a while, the zest for practice gets hammered down so that practicing is no longer a hobby.

Ed Petty
Aug 26, 20253 min read


How to Prevent Your Chiropractic and Healthcare Practice from Eroding
In a business, it is common for procedures and processes to become abbreviated, overlooked, and dropped out. When this happens, the quality of the outcomes or products deteriorates. When quality decreases, the business begins a seemingly inexplicable downward spiral.
I call this Procedure Atrophy and cover it in my book, The Goal Driven Business. (page 164).

Ed Petty
Aug 19, 20252 min read


Scripts are Secondary in Your Chiropractic and Healthcare Practice
Scripts, like procedures and policies, help us stay on track. They are helpful for new staff, but even the pro’s can go astray. But a script will never take the place of a person.
There first has to be a connection. The connection must exist before the words.

Ed Petty
Aug 12, 20253 min read


Does Your Intention Affect Your Chiropractic and Healthcare Outcomes?
your intention and attitude towards your patient have a direct effect on how well they improve. There are studies that demonstrate this, and I have provided a few citations at the link below.
People respond directly to the intention, thought, and compassion of a provider. (And their teams!)
In fact, some chiropractic techniques incorporate the doctor's intention as an essential part of their protocol.

Ed Petty
Aug 5, 20256 min read


Coaching Your Chiropractic and Healthcare Patients
Then, he told the patient: “Mrs. Jones, it will take 3 things to get better: Time. Repetition. Effort.”

Ed Petty
Jul 29, 20252 min read


Should Old Acquaintances Be Forgotten in Your Chiropractic and Healthcare Practice?
A practice is a network of relationships that's created and sustained through service and communication.
If you aren’t communicating with your patients – active and inactive - you won’t have much of a practice.

Ed Petty
Jul 22, 20254 min read


The Chiropractic Doctor Walked Away When I Asked, “Who is going to do it?”
A practice manager helps put in the systems – the standard operating procedures -- in place that allow all your internal and external marketing procedures to be effective. And not just marketing. Patient retention, patient services, patient reimbursement and so on. They take the load off of you, so you are not the bottleneck!

Ed Petty
Jul 15, 20252 min read


Should You Scale Your Chiropractic and Healthcare Practice?
Regular business growth is an arithmetic progression. Scaling is a type of growth that progresses geometrically over a specific period. It's not step-by-step growth.

Ed Petty
Jul 8, 20252 min read


How to Scale Your Chiropractic and Healthcare Business
THIS is how you scale a chiropractic and healthcare business.

Ed Petty
Jul 3, 20251 min read


Making Our Independence Count in Chiropractic and Natural Healthcare
We are free and independent -- and have been given the opportunity to grow our business and serve our communities. And this is what you and your team are doing.
To all of us here at Petty Michel & Associates, you, and your team, represent the American Spirit of 1776.

Ed Petty
Jun 30, 20252 min read


Engineering Your Patient Flow for Better Results in Your Chiropractic and Healthcare Practice
A smooth and consistent patient pathway improves your patients' experience. One of the tasks we have as management consultants is to help you find and fix the biggest bottlenecks, or constraints, in your patient flow.

Ed Petty
Jun 24, 20253 min read


Your Brand: What Do You Stand For In Your Chiropractic and Healthcare Practice?
From a marketing standpoint, you must distinguish your health services as unique from comparable alternatives. If you just go along to get along, you run the risk of becoming a mishmash, an alloy, a blend that gets lost in the crowd

Ed Petty
Jun 17, 20253 min read


Discipline and Chiropractic and Healthcare Practice Success
I have often noticed a correlation between doctors who lift weights also have successful practices. I also know that “correlation is not causation.” Weight training takes effort. It can be exhausting. It can cause discomfort. You must do it with consistency and sacrifice other activities to spend time with your weights. But it leads to better health and is good for you. I think successful people are willing to put themselves through discomfort for a worthy goal. It's all disc

Ed Petty
Jun 10, 20253 min read


Discipline
Discipline tent poster . a culture of discipline is not a principle of business; it is a principle of greatness. Collins,J.C. Good to Great

Ed Petty
Jun 6, 20251 min read
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