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Be the Ripple in your Chiropractic and Healthcare Clinic.
“We never know how far-reaching something we may think, say, or do today will affect the lives of millions tomorrow.” B.J. Palmer.

Ed Petty
May 20, 20241 min read


An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Ed Petty
May 14, 20244 min read


Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Ed Petty
May 6, 20241 min read


2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

Ed Petty
Apr 30, 20242 min read


Unexpected Successes in Practice
If we continue to work ON improving our practice and ourselves, if we just keep at it, successes will occur – often in multiple areas.

Ed Petty
Apr 23, 20243 min read


Do You Have a Chiropractic Practice or a Chiropractic Business?
The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed

Ed Petty
Apr 16, 20243 min read


Do You Have a New Patient Log in Your Chiropractic or Healthcare Practice?
After a while, you wonder why your patient retention is low. A strong solution is to create a New Patient Log.

Ed Petty
Apr 9, 20244 min read


Increase Your Capacity with Stack-a-Day in Your Chiropractic Office
Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.

Ed Petty
Apr 2, 20243 min read


Want More Chiropractic and Healthcare Patients? Manage the 3 A’s of Marketing
If you want more chiropractic patients and to deliver more services, you need to manage the 3 A’s of practice marketing.

Ed Petty
Mar 26, 20243 min read


Bravery in Your Chiropractic Office
Bravery is one of the themes of our practice manager training program.

Ed Petty
Mar 19, 20243 min read


Dr. Cindy Munson: "The "Goal Driven Practice MBA" class for chiropractic clinic office managers is a game-changer!"
"The "Goal Driven Practice MBA" class for chiropractic clinic office managers is a game-changer!"
Admin
Mar 15, 20241 min read


Sara: “It's the best learning tool for fresh and new managers and a huge reminder and motivational tool for the veterans in the office."
The class has helped me to set goals for the clinic and for myself. I learned how to organize the goals by how important and by how...
services923
Mar 15, 20241 min read


Laura: "It is exactly what all independently-owned chiropractic offices need to get to the next level."
This course has helped me become a more confident office manager, it has helped the entire office flow to be efficient and streamlined,...
Admin
Mar 15, 20241 min read


Have You Mapped Your Patient's Health Journey?
Customer Journey Mapping is a procedure used to visualize and analyze customers' end-to-end experience as they interact with your practice.

Ed Petty
Mar 12, 20243 min read


Why You Should Keep Smiling in Your Chiropractic and Healthcare Office
Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.

Ed Petty
Mar 5, 20244 min read


The Flywheel Theory of Practice Marketing For Chiropractic Practice Marketing and Health Businesses
There is good marketing, better marketing, and best marketing.
There is only one kind of bad practice marketing.
That is … NO marketing

Ed Petty
Feb 27, 20243 min read


How Responsible is Your Chiropractic Healthcare Office?
Responsibility is taking ownership.

Ed Petty
Feb 20, 20243 min read


Goal Driven Time Management Skills
Goal Driven time management procedures allow us to get more done during our day's working hours

Ed Petty
Feb 13, 20243 min read


How to Add Extra Services to Your Chiropractic Healthcare Practice
Properly implemented, more services from machines or providers can improve the quality and quantity of outcomes and improve the bottom line.

Ed Petty
Feb 6, 20243 min read


Optimizing Chiropractic Front Desk Procedures for Patient Retention
How is Your Check-in and Check-out Procedure in Your Chiropractic and Healthcare Practice?

Ed Petty
Jan 30, 20243 min read
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