Many offices we work with now generate most of their new patients through relationship marketing, though I doubt if they call it such. They do not pay for advertising and have all the patients they can handle. This is very cost-effective! My definition of relationship marketing: Relationship marketing involves creating trust-based relationships with patients and referral sources, generating loyalty and organic referrals through genuine care and ongoing connection.

A practice is a network of relationships created and sustained through communication and service.

Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...