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Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...

Ed Petty
Sep 20, 20223 min read


The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...

Ed Petty
Aug 23, 20223 min read


The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....

Ed Petty
Aug 15, 20222 min read


Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...

Ed Petty
Aug 1, 20223 min read


Take a Stand: Define and Promote Your Brand
Using your brand to generate more patients, increase retention, and recruit top talent! Promoting your brand has not been an important or...

Ed Petty
Jul 26, 20223 min read


Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...

Ed Petty
Jul 18, 20223 min read


Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...

Ed Petty
Jun 14, 20222 min read


3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...

Ed Petty
Jun 7, 20223 min read


Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....

Ed Petty
May 17, 20223 min read


Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...

Ed Petty
May 3, 20222 min read


How to Hire the Best in 2022
How to hire the best team members in 2020 requires two essential actions.

Ed Petty
Apr 18, 20224 min read


Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Ed Petty
Apr 11, 20224 min read


Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...

Ed Petty
Apr 5, 20223 min read


Make each day an Ode to Joy!
“Music is ... a higher revelation than all Wisdom & Philosophy” ― Ludwig van Beethoven Take 5 minutes. This is is an inspirational...

Ed Petty
Mar 28, 20221 min read


What You Must Do Before You Try to Improve Your Practice
We are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...

Ed Petty
Mar 22, 20223 min read


The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

Ed Petty
Mar 15, 20224 min read


Motivation
No matter how many goals you say you have or how you write them out, unless you have the motivation to achieve them – you won't....

Ed Petty
Mar 8, 20223 min read


Everything Else! Why The Goal Driven Practice is More Profitable and More Fun
What gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...

Ed Petty
Mar 1, 20223 min read


Goal Driven Job Descriptions
In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...

Ed Petty
Feb 22, 20224 min read


The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...

Ed Petty
Feb 15, 20223 min read
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