top of page


Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...

Ed Petty
Apr 11, 20224 min read


Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...

Ed Petty
Apr 5, 20223 min read


What You Must Do Before You Try to Improve Your Practice
We are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...

Ed Petty
Mar 22, 20223 min read


The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...

Ed Petty
Mar 15, 20224 min read


Everything Else! Why The Goal Driven Practice is More Profitable and More Fun
What gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...

Ed Petty
Mar 1, 20223 min read


How To Develop Your Niche for Greater Profit and Better Care
You can try to sell ice water to Eskimos or sandbags to desert dwellers, but you would go broke. You need to offer your services to those...

Ed Petty
Aug 20, 20214 min read


The Goal Driven Business: Special Independence Day Offer
Greetings, I went and wrote a book! Took me more than 5 years. Here it is: It is called: The Goal Driven Business A New Business-Building...

Ed Petty
Jul 3, 20214 min read
bottom of page
