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What Makes You and Your Chiropractic Healthcare Practice Special?
You help your patients and clients to become freer from pain, discomfort and dysfunction. You help them become more independent from drugs

Ed Petty
Jul 2, 20242 min read


Why You Should Have a Turnkey Chiropractic and Healthcare Practice
How to create a turnkey chiropractic or healthcare practice for success.

Ed Petty
Jun 25, 20243 min read


How to Make Better Use of Patient Reviews
Patient testimonials are useful in marketing and demonstrating your credibility. But testimonials and reviews are more than marketing.

Ed Petty
Jun 18, 20243 min read


A Health Challenge for Your Chiropractic and Healthcare Office
You could meet with your team and discuss different versions of a “Care to Share Better Health Challenge.”

Ed Petty
Jun 11, 20243 min read


What is Health Literacy in Chiropractic and Natural Heath Care?
I just ran across a "study" entitled "The Relationship Between Health Literacy and Medical Costs."
The U.S. ranks last in comparison.

Ed Petty
Jun 4, 20243 min read


Summer Chiropractic and Healthcare Marketing. Get Outside!
Summer is a great time to promote your services. Winter hibernation is over, as is the enforced isolation from COVID, and people are out and

Ed Petty
May 28, 20242 min read


Be the Ripple in your Chiropractic and Healthcare Clinic.
“We never know how far-reaching something we may think, say, or do today will affect the lives of millions tomorrow.” B.J. Palmer.

Ed Petty
May 20, 20241 min read


An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Ed Petty
May 14, 20244 min read


Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Ed Petty
May 6, 20241 min read


2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

Ed Petty
Apr 30, 20242 min read


Unexpected Successes in Practice
If we continue to work ON improving our practice and ourselves, if we just keep at it, successes will occur – often in multiple areas.

Ed Petty
Apr 23, 20243 min read


Do You Have a Chiropractic Practice or a Chiropractic Business?
The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed

Ed Petty
Apr 16, 20243 min read


Do You Have a New Patient Log in Your Chiropractic or Healthcare Practice?
After a while, you wonder why your patient retention is low. A strong solution is to create a New Patient Log.

Ed Petty
Apr 9, 20244 min read


Increase Your Capacity with Stack-a-Day in Your Chiropractic Office
Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.

Ed Petty
Apr 2, 20243 min read


Want More Chiropractic and Healthcare Patients? Manage the 3 A’s of Marketing
If you want more chiropractic patients and to deliver more services, you need to manage the 3 A’s of practice marketing.

Ed Petty
Mar 26, 20243 min read


Bravery in Your Chiropractic Office
Bravery is one of the themes of our practice manager training program.

Ed Petty
Mar 19, 20243 min read


Sara: “It's the best learning tool for fresh and new managers and a huge reminder and motivational tool for the veterans in the office."
The class has helped me to set goals for the clinic and for myself. I learned how to organize the goals by how important and by how...
services923
Mar 15, 20241 min read


Laura: "It is exactly what all independently-owned chiropractic offices need to get to the next level."
This course has helped me become a more confident office manager, it has helped the entire office flow to be efficient and streamlined,...
Admin
Mar 15, 20241 min read


Have You Mapped Your Patient's Health Journey?
Customer Journey Mapping is a procedure used to visualize and analyze customers' end-to-end experience as they interact with your practice.

Ed Petty
Mar 12, 20243 min read


Why You Should Keep Smiling in Your Chiropractic and Healthcare Office
Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.

Ed Petty
Mar 5, 20244 min read
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