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Ed Petty
Aug 15, 20222 min read
The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....
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Ed Petty
Aug 1, 20223 min read
Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...
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Ed Petty
Jul 18, 20223 min read
Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...
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Ed Petty
Jun 20, 20223 min read
Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...
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Ed Petty
Jun 14, 20222 min read
Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
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Ed Petty
Jun 7, 20223 min read
3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...
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Ed Petty
May 24, 20222 min read
The SPARKLING Practice and How to Achieve It : Synergy is the Key
We just awarded a two-doctor chiropractic office employee the SPARKLE award for outstanding service to patients and team members for 21...
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Ed Petty
May 17, 20223 min read
Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....
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Ed Petty
May 9, 20223 min read
Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...
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Ed Petty
Apr 12, 20221 min read
Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.
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Ed Petty
Apr 11, 20224 min read
Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
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Ed Petty
Apr 5, 20223 min read
Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
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Ed Petty
Mar 15, 20224 min read
The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
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Ed Petty
Feb 22, 20224 min read
Goal Driven Job Descriptions
In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...
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Ed Petty
Feb 15, 20223 min read
The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
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Ed Petty
Feb 8, 20224 min read
How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...
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Ed Petty
Jan 25, 20223 min read
The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...
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Ed Petty
Jan 4, 20222 min read
Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
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Ed Petty
Dec 3, 20211 min read
Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...
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Ed Petty
Nov 9, 20214 min read
The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.
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